Field Partner Marketing Senior Specialist

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Market Unit Field Partner Marketing Specialist

Purpose and Objectives

Based on the integrated regional marketing strategy, this function is responsible for developing geo-specific partner marketing strategies in close collaboration with business stakeholders. This role develops marketing plans with priority partners and supports awareness in the local ecosystem about available partner campaigns, helping optimize use and return on investment of Development Funds.

By actively participating in the regional partner marketing community, best practices are shared and adopted where they can strengthen local plans. There is shared accountability for the success of partner marketing activities between this regional partner marketing role, regional teams, and global partner marketing.

The individual in this role will focus primarily on working with Sell partners (VARs), especially to support the Market Unit(s) Partner Driven and Indirect pipeline and revenue requirements. This function also serves as an important connection point to ensure local insights, content, and requirements are surfaced via regional teams to global teams to optimize the performance of future programs and campaigns.

Key Areas of Responsibility

Planning (Partner-Led Marketing Focus - 80%)

• Market Unit Strategy Development: Develop Market Unit strategies and priorities in collaboration with Partner Engagement Specialists (PES)
• Priority Partner Marketing Plans: Develop comprehensive marketing plans with priority Sell partners (~10 VARs) per partner coverage model
• Development Fund Optimization: Optimize use and allocation of Development Funds for priority partners to maximize pipeline generation and ROI
• Campaign Approval & ROI Management: Approve partner proposals through partner portal systems with goal of achieving 10X ROI on pipeline generation
• Reviews marketing and demand generation performance against the Partner Marketing Plan in close alignment with Partner Business Managers (PBMs), ensuring execution supports mutual goals.
• Launch Alignment: Ensure Partner-Led events extend company product launches and are well-aligned in market
• Integration Planning: Ensure partner integration in Market Unit Line of Business and Industry marketing plans
• Global Program Collaboration: Work with Global Partner Marketing and Global Partner Ready Program Marketing teams for local program planning and execution

To Partners (Partner Enablement)

• Community Leadership: Run quarterly Market Unit Partner Marketing Exchange community meetings to share localized best practices, new global campaigns, and partner success stories with Depth & Breadth partners in local language
• Quarterly Business Reviews: Participate in Quarterly Marketing Reviews with Priority Partners to assess campaign impact, identify pipeline gaps, and adjust plans to address market opportunities
• Content & Training Delivery: Provide relevant Field & Partner Marketing content in select Partner Enablement Events
• Best Practice Sharing: Facilitate knowledge transfer and adoption of successful marketing strategies across partner network

Through Partners (Campaign Execution Support)

• Campaign Adoption: Drive partner adoption of campaigns, localized content, and best practices through tailored recommendations and services
• Content Localization: Localize Best Practice Guides to ensure best local services high lighted to ensure successful partner campaign execution
• Priority Partner Support: Support priority partners through monthly 1:1 strategic calls and ongoing consultation
• Strategic Campaign Execution: Support priority partner execution of Partner-Led campaigns to support top company priorities
• Performance Feedback: Provide feedback and input to regional teams on partner campaign needs and performance improvements
• Partner Busine