Global Marketing Manager

As a global leader in facilities services we connect people and places to make the world work better. As a placemaker, you’ll play a vital role in delivering exceptional workplace experiences, where service excellence is at the heart of everything we do. Together, we make space for people and businesses to thrive.

 

Location: Copenhagen/Warsaw/United Kingdom

Language: English

 

Main purpose of the position:

Driving customer centric growth: You will be responsible for leading marketing campaigns, including strategy, segment and product messaging,  multichannel execution plan and performance reporting.

 

What you’ll do:

You will play a key role in creating best-in-class marketing  programs with a focus on delivering results and business outcomes.
 

• Lead campaigns for some of our strategic programmes and markets, working closely with your workstream leaders and the business to develop the briefs, value propositions, campaign and other enablement content.
• Define and embed single Source of Truth for content – establish single source of truth through common communications flow and channels with a clear content structure, ensuring the right content is available on relevant platforms and channels for our commercial and revenue colleagues.
• Create and deliver integrated marketing campaigns that help build customer relationships, support commercial and revenue objectives.
• Develop value propositions and campaign narratives for key segments, service lines -  aligning with commercial objectives and audience needs
• Manage campaign execution including timelines, budgets, assets, and governance, ensuring delivery on time and to standard
• Support and advance continuous campaign optimisation efforts including analysing campaign results and gleaning insights.

 

Who you’ll work with:

• You will operate in a collaborative, fast-paced global team, working cross-functionally to ensure our marketing efforts are connected, creative, and commercial.

• Internal stakeholders across Group and Regional Marketing, Communications, Commercial and revenue teams
• Senior leaders, including global account teams, solution leads and regional marketing leads
• External creative and media agencies.

 

 

Key qualifications:

• 8+ years of  B2B marketing experience, preferably in facilities management, professional services, or complex matrixed organisations
• Proven experience in handling marketing  strategy and optimisation at a regional and global scale.
• Understand the execution engine broadly – tactics, channels, how the engine activates content to support GTM needs.
• Think differently to drive ideas, develop and produce creative campaign concepts.
• You hold a degree within Marketing.

 

Personal skills you excel:

• Experience of working in large/matrix organisations, balancing multiple stakeholder requirements

• You have strong stakeholder management skills.
• Ability to motivate change - a problem solver and process-oriented.
• Great project management skills with attention to detail.

 

Why ISS

At ISS, we are more than just a service provider of cleaning, food, workplace and technical services, we are a partner in our customers’ success. By creating exceptional service moments and transforming workplaces into spaces where employees feel