Senior Manager, Digital Advertising

At GE Appliances, a Haier company, we come together to make “good things, for life.”  As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way.  We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.  

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. 

Interested in joining us on our journey? 

We’re looking for a highly driven and strategic Digital Advertising Manager with deep expertise in Amazon Advertising and a passion for delivering measurable performance across omnichannel retail media platforms. This individual will play a critical role in leading our Amazon advertising efforts (including Sponsored Products, Sponsored Brands, and Amazon DSP) and expanding performance marketing across platforms such as Target (Roundel) and Walmart Connect.

The ideal candidate thrives at the intersection of data, strategy, and execution—bringing a growth mindset, analytical rigor, and collaborative energy to cross-functional teams and external partners. You’ll work closely with internal stakeholders in Shopper Marketing, Sales, and Content, as well as manage agency partners, to drive full-funnel performance, optimize campaigns, and scale digital efforts that grow market share and brand equity.

Position

Senior Manager, Digital Advertising

Location

USA, Louisville, KY

How You'll Create Possibilities

Key Responsibilities

Amazon Advertising Strategy & Execution

• Develop and execute end-to-end Amazon advertising strategies aligned with brand and business objectives.

• Manage performance across Amazon’s ad suite, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.

• Drive continuous optimization through data-led decisions on targeting, bidding, creative, and budget allocations.

• Conduct ongoing keyword research, audience analysis, and competitive benchmarking to uncover new growth opportunities.

• Monitor KPIs and deliver actionable insights to optimize performance and maximize ROI.

Omnichannel Retail Media (Target & Walmart)

• Lead strategy and execution across key retail media networks such as Target Roundel and Walmart Connect.

• Align omnichannel campaigns with overarching marketing plans to ensure a unified brand presence across platforms.

• Leverage each platform’s strengths to reach the right audiences, improve conversion rates, and deliver strong return on ad spend (ROAS).

Agency & Partner Management

• Serve as the primary liaison to external media agencies, ensuring campaigns are flawlessly executed, on-brand, and on-budget.

• Provide strategic guidance, review deliverables, and drive performance accountability.

• Build strong, collaborative relationships with agency partners and retail media platform reps.

Data, Analytics & Reporting

• Design and maintain robust reporting frameworks to measure advertising effectiveness and identify areas for optimization.

• Leverage analytics tools to extract insights, perform A/B tests, and guide strategic decisions.

• Share performance updates and insights across internal teams, including executive-ready presentations and dashboards.

Budget Oversight

• Manage advertising budgets across platforms with a sharp focus on efficiency and impact.

• Provide accurate forecasting, track spend pacing, and ensure budget adherence.

Cross-Functional Collaboration

• Partner with Shopper Marketing, Brand, and Content teams to align messaging and optimize creative assets for each platform.

• Collaborate with Sales and Product stakeholders to align advertising with business priorities.

• Communicate insights and recommendations clearly and persuasively to internal stakeholders and senior leadership.

What You'll Bring to Our Team

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field.

• 7+ years of digital advertising experience, with strong focus on Amazon Advertising.

• Proven success managing campaigns across Target Roundel and Walmart Connect (or s