Senior Manager, Customer Marketing (Aspire)

Ready to be a Titan?

We’re seeking a talented, data-driven marketer to focus on the success and growth of our existing customers across ServiceTitan, Aspire, and FieldRoutes. Reporting to the Director, Customer Marketing & Programs, you will serve as a player-coach, leading a team responsible for brand-specific and cross-brand customer marketing initiatives.

This role ensures a strategic balance between ServiceTitan’s high-priority needs and execution across all brands, with a focus on customer retention, engagement, and product adoption. You will also manage the Customer Lifecycle Marketing & Communications Lead, providing strategic direction and technical support for marketing automation, segmentation, and lifecycle communication initiatives.

What You’ll Do:

• Plan and execute the marketing strategy focused on product utilization and the overall success of our existing customers.

• Measure the success of these campaigns and optimize our approach based on the resulting data.

• Provide strategic and technical oversight for lifecycle marketing efforts, ensuring that marketing automation, segmentation, and customer nurture programs are aligned with broader customer marketing strategies. 

• Improve nurture tracks that focus on product and feature adoption.

• Ensure the team maintains emergency communications, rules of engagement for customer communications, the customer marketing calendars, and the customer journey map(s)

• Collaborate with other internal teams—including product marketing, event marketing, social media, creative, and content marketing—to support programs that improve the overall customer experience.

• Partner with the demand generation team to ensure the correct balance of customer upsell messaging vs. customer care and support messaging through our customer-targeted marketing

• Forge and maintain relationships with key teams such as Customer Success and Support across ServiceTitan, Aspire and FieldRoutes

• Lead, manage, mentor, train, and develop Customer Marketing team members through hiring and leadership best practices.

• Ensure Customer Marketing Team members are planning, executing, and reporting on their work through your leadership and strategy

What You’ll Need: 

• 8+ years of experience in customer marketing and communications, with a focus on digital channels as well as experience with customer programming and segmentation strategies to match highly relevant content and programs

• Experience in leading and developing a team.

• Experience working with customer communication tools, such as marketing automation platforms and CRM systems.

• Excellent command of all marketing tactics.

• Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams.

• Ability to analyze data and use insights to drive decisions and improve performance.

• Excellent project management skills with the ability to manage multiple projects and priorities in a fast-paced environment.

• Strong writer and content collaborator.

• Experience working in a B2B environment preferred.

Be Human With Us:

Being human isn’t about checking every box on a list. It’s about the experiences we have, people we meet, and the perspectives we share. So, if you have the skills but are hesitant to apply because of your background, apply anyway. We need amazing people like you to help us challenge the conventional and think differently about the problems that we’re solving. We’re in this together. Come be human, with us. 

What We Offer:

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

• Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more. 

• Holistic health and wellness benefits: Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents), F