Senior Product Manager, HCP Marketing, ADHD

Job Description:

• Manage the tactical development and execution of HCP peer-to-peer medical education (DSE and brand), congress presence, as well as other promotional initiatives such as NPP digital media, to support the successful launch of Otsuka's first product in ADHD.

• Collaborate, align, and coordinate with fellow brand team members and cross-functional partners and external agencies to deliver key tactics on time and within budget.

• Help develop and deliver a clear communication and implementation plan for all tactics.

• Be proficient in managing agency partners ushering all necessary resources through the Promotional Review Committee process, from draft to final approval.

Qualifications:

• Individual should have a proven track record that demonstrates the breadth and depth across marketing competencies and achievement of performance objectives.

• Strong leadership skills are necessary to lead/contribute to overall successful execution of key deliverables.

• Experience working with cross-functional teams; e.g., Medical, Sales, Learning and Development/Sales Training, and Operations is highly preferred. Experience managing a creative agency in the pharmaceutical / healthcare space and working with review committees (med/legal/regulatory) is required. - Managing agencies for tactical planning, content development and deployment from conception to execution and evaluation

• Ensuring med ed strategy is aligned with brand strategic imperatives and determining appropriate tactical mix that is impactful, compliant, and within budget

• Managing the speaker bureau including annual member identification, building and maintaining relationships with key opinion leaders, and collaborating with Stakeholder management

• Working closely with Sales Operations team to ensure contracting, budget, scheduling of programming, payments, etc. are seamless

• Managing Congress (booth & advertising) and establishing presence at key meetings including booth design, deployment, traffic drivers, staff training, etc to drive generate new product awareness.

• Manage media partner to ensure optimal roll-out of media plan and regularly assess performance for optimization against KPIs

• Ability maintain projects to launch critical milestones and deadlines

Required:

• B.A. or B.S. degree

• Minimum of 3-5 years of pharmaceutical marketing or relevant experience

• Ability to work in a fast-paced dynamic environment

• Proven ability to translate strategy into supportive and impactful tactics

• Proven agency management skills (for example, managed the agency of record)

• Demonstrated interpersonal and communication skills as evidenced in marketing plans, strategies, or significant projects

• Proven ability to effectively and efficiently drive performance across a matrix team

• Knowledge of and experience with pharmaceutical legal, regulatory, and medical review processes {PRC}

• Strong written and oral communication skills as well as good presentation skills

• Excellent attention to detail

Preferred:

• Experience/knowledge of CNS marketplace
• Launch experience
• MBA and/or advanced degree in marketing

Competencies
Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.
Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
Respectful Collaboration - Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.
Empowered Development - Play an active role in professional development as a business imperative.

Minimum $146,955.00 - Maximum $219,650.00, plus incentive opportunity: The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate’s job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the e