Director, Field Force Effectiveness, Neuroscience

Please note that this position is based in San Diego, CA or Princeton, NJ. Acadia's hybrid model requires this role to work in our office three days per week on average. 

As the Director, Field Force Effectiveness for Acadia’s Neuro-Psych Franchise, you will lead the strategy, design, and execution of initiatives that drive the performance and impact of our field-based teams. In this highly visible and cross-functional leadership role, you’ll partner closely with Commercial, Marketing, Patient Services, and Sales leadership to ensure teams are optimally deployed, effectively targeted, and motivated to deliver exceptional patient outcomes.

Your team will own the processes and analytics that power field deployment, targeting, incentive compensation, and performance reporting—ensuring that every representative has the right insights, structure, and rewards to succeed. This includes overseeing territory alignment, call planning, incentive compensation design and administration, and field performance analytics to enhance sales execution, patient onboarding, and business growth.

This position requires a seasoned leader with deep expertise in biopharmaceutical commercialization, a proven ability to translate data into strategy, and the leadership acumen to influence at all levels of the organization. You’ll play a pivotal role in shaping how Acadia brings life-changing neuro-psychiatric treatments to patients through a field force that is empowered, informed, and inspired to make a difference.

Primary Responsibilities:

• Lead and administer the field deployment, sizing, and territory alignment efforts for the Neuro-Psych franchise by partnering with sales, marketing, patient services and account management leadership to ensure that Acadia’s field teams are optimally deployed to achieve commercial objectives
• Lead and administer the field targeting and POA call planning/optimization process by working with commercial leadership teams to ensure that our field teams are focused on the right customers with the right contact frequency, by leveraging the right promotional to channel with the right discussion topic to ensure our patients have access and receive the best treatment outcomes from our products.
  • Leverage predictive modeling to increase and optimize field force effectiveness, customer experiences, and other business outcomes.
• Help inform the commercialization plan for potential new assets as well as existing commercial brands, particularly as it relates to sales force sizing requirements, call plan, identification of target customers, and overall market opportunity
• Lead the design and the administer of the field incentive compensation, contest/award functional area for the US Neuro-Psych field teams by collaborating with internal stakeholder and vendors to ensure that plans are motivating, rewarding, and are align with business objectives:
  • Lead the evaluation, development, design and administer IC Plans, contests, and annual awards for Neuro-Psych field teams, along with their field management teams
  • Provide leadership around governance, inquiries, and approval process for IC plans, contests, and awards
  • Implement strategies and the administrative processes to ensure accurate performance and bonus/contest payout calculations.
  • Ensure timely communication and documentation to the field teams around IC/contest/award plans, IC goals, IC performance status reports(scorecards), and the administration processes
  • Collaborate with others on the COBO team and IT on data governance to ensure the consistent performance metric definitions are being utilized and that the necessary data integrations needed for IC are accurate, efficient, and reliable.
• Working with the CIP team, to help lead the US Neuro-Psych field-based performance analysis and reporting capabilities at a sub-national and customer level by working with sales, patient services, and national account leadership
  • Monitor and assess field and territory execution against key business targets to identify gaps and business opportunities, includi