Marketing Sales Collateral Specialist - Senior Associate

Marketing Sales Collateral Specialist – Senior Associate

Grant Thornton Advisors LLC and Grant Thornton Ireland (GT) have recently come together to form a powerful multinational, multidisciplinary platform that delivers premier advisory, tax, and independent audit services. With $2.7 billion in revenues and nearly 60 offices across the U.S., Ireland, the UAE, and other territories, our combined platform brings enhanced solutions and capabilities supported by cutting-edge technologies and a team of nearly 13,000 quality-driven professionals.

 Grant Thornton Ireland contributes nearly 3,000 people across 9 offices in Ireland, the Isle of Man, Gibraltar, and Bermuda, and is part of a global network of over 68,000 professionals spanning more than 149 countries. Together, we offer a truly global reach backed by deep local knowledge and national

expertise.

By joining forces, we strengthen our ability to act as trusted advisors who make business more personal — investing in relationships and empowering clients to make the right decisions for their organisations today and into the future. Whether working with the public sector to build thriving communities, partnering with regulators and financial institutions to build trust, or supporting diverse businesses to achieve their goals, Grant Thornton now provides a singular, seamless client experience grounded in collaboration, innovation, and a shared commitment to the issues that matter most.

About the Role:

As a Sales Collateral & Catalysts Specialist in our Connected Sales & Marketing function, you will get the opportunity to drive the creation of innovative, value-driven sales enablement content that empowers our client-facing teams to effectively communicate our firm's expertise in tax, audit, and advisory services.

Working at the intersection of marketing creativity and sales strategy, you'll collaborate with cross-functional teams to develop compelling sales acceleration tools that differentiate our offerings in the marketplace and help our professionals win deals. From day one, you'll be empowered by our collaborative culture and comprehensive resources to make a meaningful impact on our firm's growth trajectory.

Roles and Responsibilities:

• Leading the development and maintenance of sales collateral, including pitch decks, case studies, value propositions, and service offering descriptions that align with our firm's brand and messaging strategy

• Collaborating with subject matter experts to translate complex technical concepts into clear, compelling sales narratives and visual materials

• Designing and implementing experimental / interactive sales tools such as ROI calculators, assessment questionnaires, or other sales “widgets” that accelerate the sales cycle

• Coordinating with onshore / offshore team members to ensure seamless content production workflows, consistent quality standards, and efficient resource allocation

• Partnering with the Training & Readiness team to create materials that support the adoption of new sales content and tools across the organization

• Analyzing usage data and gathering feedback from sales teams to continuously improve the effectiveness of sales enablement assets

• Working closely with the Lead Qualification Director to develop targeted content that addresses specific client pain points throughout the buyer's journey

• Maintaining a comprehensive content repository that enables sales professionals to quickly access the most relevant and up-to-date materials

• Staying current with industry trends, competitor activities, and emerging technologies to identify opportunities for innovative sales enablement approaches

• Other duties as assigned

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field; MBA or similar advanced degree preferred

• 3-5 years of experience in sales enablement, content development, or marketing communications, preferably in professional services or B2B environments

• Demonstrated experience managing content creation teams and collaborating with distributed/offshore resources

• Proficiency with content management systems, design software (Adobe Creative Suite), and digital content creation tools

• Strong understanding of sales methodologies and B2B buying processes in professional services

• Excellent project management skills with the ability to prioritize multiple initiatives and meet deadlines in a fast-paced environment

• Outstanding written and verbal communication skills, with the ability to translate complex concepts into compelling narratives

• Experience developing interactive co