Field Marketing Manager

Company Description

We are in Business for People, empowering people in service organizations with innovative Enterprise and Business software solutions. We’ve innovated and taken a new approach to delivering ERP that works for people. Self-driving, adaptive and intuitive software that is changing the way people work. Our solutions empower people and deliver a better people experience so people can spend time on meaningful high value work they live for.

Read more on our website about how we transform work and how people feel about it, so our customers and their people can thrive.

Job Description

We're looking for a strategic and results-driven Field Marketing Manager in North America that will lead the planning, coordination, and project management of integrated field marketing campaigns across North America, with a primary focus on Unit4’s four core vertical audiences: Not-for-Profit, Professional Services Organizations, Canadian Public Sector, and Higher Education. 

This role reports to the Senior Manager Field Marketing in North America and works closely with them to bring integrated field marketing plans to life across the entire customer journey - from awareness and engagement through pipeline creation, acceleration, and expansion.

Operating with a One Team mindset, you will partner closely with sales, global marketing, and regional stakeholders to deliver customer-led, data-informed programs that drive meaningful business outcomes. In addition to integrated campaign execution, the role provides 360° event marketing support, enables local sales teams, and manages a small portion of operational and administrative responsibilities. 

Key Responsibilities 

Integrated Campaign Leadership 

• Support the end-to-end planning and execution of integrated field marketing campaigns aligned to North American priorities and Unit4’s vertical go-to-market strategy 

• Partner with the Senior Manager, Field Marketing, North America to operationalize integrated plans across the full customer lifecycle 

• Project manage multi-channel programs across digital, in-person, and hybrid formats, ensuring consistent messaging and seamless execution 

• Balance global alignment with local flexibility, adapting campaigns to meet regional and vertical-specific needs 

Sales Partnership & One Team Collaboration 

• Work closely with regional sales teams to support pipeline growth, account engagement, and customer-centric field initiatives 

• Enable sales with relevant messaging, assets, and campaign support that reflect Unit4’s value proposition and customer outcomes 

• Act as a trusted connector between field sales and central marketing, sharing insights and feedback to continuously improve campaigns 

Event & Experience Marketing 

• Lead and support regional field events, third-party sponsorships, executive programs, and targeted local activations 

• Deliver 360° event marketing support, including planning, promotion, execution, follow-up, and performance analysis 

• Manage relationships with partners, vendors, agencies, and venues to ensure high-quality execution and strong return on investment 

Measurement, Insight & Continuous Improvement 

• Measure, analyze, and report on campaign and event performance, with a clear focus on engagement, pipeline contribution, and ROI 

• Use data and field insights to optimize programs, iterate quickly, and inform future planning—embracing Unit4’s agile, learning-oriented culture 

Operational Ownership 

• Manage assigned field marketing budgets responsibly, following Unit4’s financial and procurement processes 

• Support light administrative and operational tasks that enable efficient campaign delivery and scalability 

Qualifications

**Required Qualifications:**

• 4+ years of experience in B2B field marketing, demand generation, or integrated marketing; SaaS or technology experience preferred 

• Proven ability to deliver integrated, multi-channel field marketing campaigns that drive measurable business impact 

• Strong project management skills with the ability to prioritize, adapt, and deliver in a fast-paced, collaborative environment 

• Experience partnering cross-functionally with Sales, Customer Success, and Marketing to deliver customer-first outcomes 

• Hands-on experience with marketing automation, CRM, and ABM platforms (e.g., Marketo, Salesforce, 6sense, or similar) 

• Experience managing budget