SEM Senior Associate

<div class="content-intro"><p><strong>We are PMG</strong></p> <p>Named <em>Ad Age</em> Best Places to Work for 11 years in a row and <em>Fast Company</em> Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.</p> <p>Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.</p></div><p><strong>Who You Will Be Working With</strong></p> <p><strong><br></strong>At PMG, our Paid Search Marketing (SEM) team is a group of creative problem solvers and strategic thinkers who thrive on helping clients achieve meaningful results. We collaborate with cross-functional teams across media strategy, analytics, and creative to develop innovative paid search campaigns that make a tangible impact.</p> <p>Our team approaches search marketing with curiosity and a fresh perspective, constantly exploring new solutions and opportunities to deliver value for our clients. We pride ourselves on creating an environment where everyone can grow professionally and personally, supported by a culture that values collaboration, innovation, and individuality.</p> <p>As an SEM Senior Associate, you’ll play a critical role in shaping campaign performance, managing client goals, and contributing to broader strategic initiatives. If you’re passionate about digital marketing and enjoy solving challenges in a fast-paced environment, we’d love to welcome you to our team.</p> <p><strong>What You Will Do</strong></p> <ul> <li>Build and manage paid search campaigns, creating new campaigns and optimizing existing ones to meet client performance goals.</li> <li>Analyze and optimize campaign performance on a daily, weekly, and monthly basis, using data-driven insights to identify and act on opportunities for improvement.</li> <li>Execute and oversee search marketing campaigns, including ad group setup, keyword research and expansion, budget pacing, forecasting, and performance reporting.</li> <li>Test and refine campaign strategies, driving continuous improvement through creative testing and performance analysis.</li> <li>Contribute to budget management, monitoring spend across accounts and making recommendations to maximize results.</li> <li>Create and maintain detailed perfo