Director, Accounts

Wasserman is a leading sports, entertainment, and culture agency and a partner to the world’s most iconic brands, properties, and talent. As Wasserman’s Next Gen department, we combine our audience access and expertise with Wasserman’s proven leadership in research and insights, brand strategy, and creative campaign development. We are exclusively focused on connecting brands to next generation consumers and take an audience-first approach, leveraging our exclusive access to next gen communities and consumer insights to develop solutions that drive business results.

The Role:

We are looking for a Director, Accounts to join our rapidly growing team of college and youth marketing enthusiasts. As a Director, Accounts, you will actively manage and ensure the success of client projects, playing a key leadership role in all disciplines from strategic development to execution.

Key Responsibilities:

Client & Project Management

• Exceptional understanding of each client’s business, marketing goals, and program objectives which allows for complete ownership of client & agency relationship and growth
• Serve as senior strategic and planning contact for clients. This includes, but not exclusive to, audience thought leadership and communication strategy development specific to access points
• Agency leader that ensures all work is completed at the standards of Wass Next Gen - no matter how large or small
• Effortlessly partner and work cross-functionally with Wass Next Gen Client Services, Production, Digital, and University Relations teams to develop and execute integrated marketing campaigns and set tone for team

• Analysis and synthesizing of relevant qualitative and quantitative program data that clearly demonstrates program performance relative to campaign objectives. This includes, but is not limited to, managing a team appropriately to develop comprehensive reporting that allows for measurable success from the outset of programs.
• Identify areas of opportunity/organic growth within existing account base through real-time assessment of program performance, consumer insights and feedback, and regular dialogue with client contacts
• Develop best practices for entire team as well as broader agency

Financials

• Understanding and active participant in maintaining high-level agency financials (GPM goals, resourcing, ops budgets, staffing, etc.)
• Build and reconcile project-based budgets to achieve target profitability and ensure an efficient use of resources
• Forecast program financials for current program and future growth

New Business (external & internal)

• Lead New Business development from a client services perspective through management of client relationship, client strategy, creative development, sales operations, and budget development
• Identify and develop business and product opportunities for agency to expand and diversify roster and capabilities

Culture Creator

• Positively contribute to agency culture by creating an environment that is healthy, productive and transparent

• Mentor direct reports to create best in class team. This includes, but not exclusive to, aligning on role clarify, professional development, goal setting and creating opportunities to grow within existing work
• Perform other duties, as assigned

Requirements

• Bachelor’s degree in marketing, communications, business or a related field

• 8+ years of related work experience, ideally in an agency setting and with field marketing programs
• People-centric with outstanding interpersonal, written, and oral communications skills
• Strong entrepreneurial spirit with the ability to thrive and stay organized in a high energy
• Self-starter with experience balancing business acumen with creativity
• Creative thinker that is willing to travel ‘outside of the box’ for the right solution(s)

• Proficient in Microsoft Outlook, Excel, Word, and PowerPoint
• Experience working with Salesforce, Adobe Creative Suite, and project management tools (Asana, SharePoint, Workday, etc.) a plus

Benefits

Here at Wasserman Next Gen, we are a people-first team that is driven and dedicated to what we do. Together, we create meaningful experiences for the Next Generation consumer. We work hard, play harder and will make the world a better place through our inclusive practices and community work.

Our environment fosters and encourages original thinking through constant and open communication. We love a good brainstorm, and we never stop asking ourselves, "what else?” Above all, we believe in being go