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Associated Director, Commercial Analytics

Kyowa Kirin
United Statesfull_timeVerifiedPosted 27 Jan 2024

About the role

Kyowa Kirin is a fast growing global specialty pharmaceutical company that applies state-of-the-art biotechnologies to discover and deliver novel medicines in four areas of unmet need: oncology, nephrology, immunology and CNS/movement disorders. The North America organization includes two offices (in New Jersey and California) that focus on drug discovery, product development, and commercialization. Together, we work as a close-knit team to understand clinical needs and advance innovations that can have a profound impact on patient lives.

Summary of Job:

The Associate Director, Commercial Analytics, will support the Kyowa Kirin, North America franchise teams (US and Canada) in providing business insights and holistic solutions to help steer strategic direction and improve execution efficiency. This role will collaborate across multiple functions within and outside Commercial Operations to leverage data and analytics to drive strategic and execution excellence. This role is expected to be proficient in communication, strategic thinking, business acumen, and analytical ability and be able to provide cross-franchise support to peers in certain areas, such as Incentive Compensation design and field force restructure initiatives.  Specifically, this position will be accountable for insights-driven performance reporting, such as KPIs and advanced analytics (e.g., predictive modeling, marketing mix resource allocation), and daily ad-hoc analysis from different business stakeholders. This individual will partner and collaborate with Marketing, Sales, Market Access, Sales Operations, and Finance to provide analytics that is aligned with Kyowa Kirin’s strategic imperatives. This person must be comfortable with operating in a fast-paced environment. 

Essential Functions:

  • Immersion in the strategic and tactical plans of the franchise to proactively support performance measurement and reporting needs.
  • Develop strong working relationships with Sales and Marketing leads as well as different functional leads within BI&A to maximize the value of various analytical capabilities to drive overall business performance across franchises.
  • Connect the dots across Sales & Marketing, Forecasting and Analytics to drive a common story on brand performance and execution of tactics.
  • Demonstrate proactive curiosity challenging status quo business thinking and leveraging best practices in analytics to bring in fresh insights.
  • Demonstrated ability to think creatively and strategically, to build partnerships cross-functionally, and the flexibility to work in a dynamic and fast-paced environment.
  • Develop performance reporting and provide ad hoc, deep dive analysis in secondary analytics as required to uncover and understand market and competitive dynamics to identify opportunities and risks in a timely manner.
  • Utilize various claim data sources and bring in innovative predictive modeling skills for targeting.
  • Align current data sources for both strategic and operational use in a cost-effective way.
  • Perform impact analysis and marketing mix optimization to help business franchises efficiently allocate resources to maximize brand potential.
  • Maintains awareness of evolving analytical techniques, software, and data sources to bring innovative approaches into the organization that drive higher-quality results.    
  • Keep abreast of market and industry developments and incorporate applicable trends into competitive dynamics.
  • Ability to synthesize findings from different assessments and present meaningful insights and actionable recommendations derived from the analysis

Job Requirements:

Education

Bachelor’s degree; Advanced degree in Economics, Statistics, or any related field preferred

Experience

Must have at least 6 years of experience in brand performance analytics, HCP segmentation, marketing mix optimization, promotion response modeling, targeting, sales force sizing and structure, and test/control analysis. Experience with Python, R, Power BI, and Tableau is preferred. Knowledge of data sources such as IQVIA Rx data or Symphony Rx data. Experience in Neurology, Oncology, or Rare Diseases is a plus. The candidate should be a self-starter with excellent leadership skills, and the ability to drive performance, build alignment, negotiate, and work in a complex, rapidly changing environment. Strong analytical, conceptual, and problem-solving abilities are vital. Refined communication and presentation skills are also necessary.

Technical Skills

Proficient in MS Office Suite, including Excel, Access, and PowerPoint. Proficiency in SAS, and SQL.

Non-Technical Skills

Demonstrated ability to organize, prioriti

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Company

Kyowa Kirin

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