Director, Marketing Strategy - Stroke Prevention A-Fib

Band

Level 6

 

Job Description Summary

Shape the future of stroke prevention by bringing a first‑in‑kind A‑Fib launch to life. As Director, Marketing Strategist – Stroke Prevention A‑Fib, you will lead end‑to‑end strategic planning and execution across HCP and patient marketing, translating product vision into compelling positioning, messaging, and integrated campaigns that drive impact. Partnering closely with cross‑functional teams, you’ll harness deep human insights to test, refine, and scale creative work—embedding best practices that elevate effectiveness across the Integrated Marketing Organization.

This position will be located in East Hanover, NJ and will not have the ability to be located remotely. This position will require up to 20% travel as defined by the business (domestic and/or international).

 

Job Description

Key Responsibilities:

• Partner with the Executive Director Marketing Strategy and other Marketers Strategists to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insights.

• Identify and recommend priority activities that drive customer (HCP and patient) behavior change and market performance

• Partner with the Executive Director to inform budget and resource requirements for achieving marketing strategies.

• Collaboratively develop lead assets for HCP and patient marketing by working with marketing and cross-functional teams.

• Support field strategy alignment and coordination with Customer Engagement.

• Develop and operationalize creative concepts including content strategy, core claims, and assets, and support their shepherding through MLR.

• Collaborate efficiently and effectively with agency partners, peers, and team members to facilitate achievement of objectives and foster experimentation.

• Foster a high performing team that proactively and effectively interface across key functions to achieve marketing strategies and objectives

• Drive creative excellence partnering closely with the Content Lab & Customer Experience Planning and Optimization team

• Drive a curious, inspired, and unbossed culture through collaboration and accountability, influencing and leading complex change.

Essential Requirements:

• Bachelor's degree required; MBA is preferred

• Minimum of 8 years of experience in commercial Marketing within Pharmaceutical, Healthcare or Consumer Packaged goods

• Demonstrated experience in utilizing data, insights, analytics, and behaviors into optimizing marketing performance and outcomes.

• Recent launch experience for blockbuster treatments supporting high performing brands

• Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global to launch new programs

• Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders

• Detail-oriented with the ability to manage multiple tasks, priorities and deadlines

• Experience in all aspects of marketing across the early product lifecycle (pre-launch and launch) preferred.

Desirable Requirements

• 3+ years of experience in cross-functional areas such as General Management, sales, market access, and/or patient services.

• Experience in highly competitive categories within the US as well as familiarity with agile approaches to marketing strategy and execution

Novartis Compensation Summary:

The salary for this position is expected to range between $185,500 and $344,500 per year.

The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors.

Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards.

US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.

 

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