Clinic Growth Advisor
CovetrusAbout the role
The Clinic Growth Advisor is fully remote with 50% travel.
The Clinic Growth Advisor serves as a trusted partner to veterinary practices, driving adoption of Covetrus technology solutions, improving operational efficiencies, and enhancing customer satisfaction. This role focuses on proactive customer engagement, platform optimization, growth enablement, and risk mitigation, ensuring practices achieve measurable business outcomes and maintain long-term loyalty. This role will also be responsible for the development of strategies necessary to fully optimize our technology solutions with our veterinary practices and effectively communicating the value of workflow efficiencies within their clinic.
Key Responsibilities:
Customer Engagement and Retention
Ensure Satisfaction: Deliver second-level, high-touch, and tailored engagement to optimize the use of Covetrus platforms and enhance customer experience.
Proactive Wellness Checks: Conduct regular wellness checks for all clinics in the assigned region (twice annually) to identify and address concerns, ensure adoption, and gather valuable feedback.
Customer Advocacy: Build trust by understanding customer needs, aligning solutions to their business goals, and providing guidance to improve outcomes with Covetrus tools and services.
Drive measurable outcomes: Increase dollars in same-store growth and reduce the number of deactivations
High touch customers: Strong focus on top-tier or strategically significant clinics to drive partnerships with our technology offerings for our clinics’ long-term success.
Platform Adoption and Optimization
Drive Utilization: Guide customers to leverage proactive prescribing, marketing, and autoship capabilities, ensuring full adoption of Covetrus solutions.
Consultative Approach: Assist practices in integrating Covetrus tools into their workflows to boost efficiency and drive measurable growth.
Configuration and Benchmarks: Help customers understand and utilize platform analytics to achieve baseline benchmarks, ensuring measurable return on investment.
Growth and Upselling
Proactive Sales Support: Collaborate with Veterinary Relationship Managers (VRMs) to identify growth opportunities, target underperforming accounts, and drive workflow optimization of the tools
Second-level Demos: Conduct advanced demonstrations of Covetrus solutions to deepen customer understanding and drive faster close rates.
Upsell Opportunities: Identify and promote additional features and complementary solutions, aligning with customer needs to expand their engagement.
Financial and Operational Support
Detailed Reporting: Provide customers with financial insights, including usage patterns and recommendations to maximize outcomes.
Payments Assistance: Resolve customer banking and payment-related inquiries, ensuring smooth financial operations.
Risk Mitigation and Monitoring
Monitor Account Health: Identify potential risks through data-driven insights and collaborate with VRMs to proactively address concerns.
Retention Strategy: Implement risk mitigation plans to prevent churn and enhance customer retention, ensuring continued engagement with Covetrus solutions.
Marketing and Implementation Support
Value Communication: Ensure customers understand and maximize the value of Covetrus solutions through clear communication and alignment with business goals.
Optimization Strategy: Partner with customers to integrate marketing strategies that highlight platform benefits, including new platform features that increase practice growth, efficiencies and client loyalty.
Data Management and Reporting
Customer Insights: Gather Voice of the Customer data to inform internal strategies, enhance products, and improve the overall customer experience.
Cross-functional leadership
Serve as a conduit between the clinic and product development, service, and data analytics to provide customer feedback on such things as enhancements, tools needed, marketing solutions, and competitive intelligence to continue to drive vRXPro adoption and utilization.
Contribute to product development on needs for our technology suite of products for optimization.
Required Qualifications:
Education:
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