Product Marketing Manager

Want to play a strategic role in driving the growth and market position of our products? 

This role requires a keen drive to understand the competitive landscape and an ability to compile market data into plans and actions. 

As a Product Marketing Manager at Mynewsdesk, your role will be strategically pivotal in driving the growth and market position of our products. This role requires a keen understanding of the competitive landscape and an ability to synthesize market data into actionable strategies. You will lead efforts in crafting precise messaging and positioning that aligns with our product's vision and market opportunities. 

What you’ll do

Market analysis and competitive Intelligence

• Develop a thorough understanding of the market landscape, identifying main competitors, their strengths, weaknesses, and potential opportunities for Mynewsdesk.

• Monitor and analyze industry trends, focusing on technological advancements and disruptions that could impact the business.

• Conduct qualitative and quantitative analyses of Ideal Customer Profile (ICP) needs, staying ahead of trends affecting key user roles such as Communicators and Journalists.

Product Positioning and messaging

• Create clear, differentiated product messaging that resonates with prospects, customers and internal stakeholders.

• Create and maintain a data-driven messaging framework that supports product features and aligns with Mynewsdesk overall messaging platform.

• Provide input for the product and commercial strategies, ensuring messaging and positioning align with product development and strategic goals over a 1-2 year horizon.

Product/Marketing Alignment

• Coordinate the product roadmap with the marketing plan and identify key marketing moments for each product release.

• Serve as a liaison between the Product and Marketing teams, ensuring both departments are mutually supportive and strategically aligned.

Go-to-market and product launches

• Own and coordinate the go to market planning and execution across functions and geographies.

• Develop sales enablement tools like pitch decks, FAQs, and battle cards while training teams on messaging differentiation to enhance effectiveness.

Who you are

• Experience working with product marketing for SaaS or other technology products or services.

• The ability to balance strategic work, project management skills and work to shape a product positioning and messaging that stands out.

• Comfortable at gathering and distilling insights from market, customer, and competitive research.

• Experience from working with different types of product launches from feature releases to major launches.

• Understanding of product development and product management.

• Strong communication and storytelling skills in combination with a curious mindset and a passion for for technology.

About Mynewsdesk

Mynewsdesk is the smart way to improve awareness and build lasting media relations. Since 2003, we’ve empowered over 4 000 organisations. From fast-growing startups to established brands, to craft, distribute and measure impactful stories. With 80 000 news items published each year and 1.6 million unique monthly visitors, our platform is the go-to hub for PR professionals across the Nordics and beyond.

Answer the questions in the application process and preferably apply with your LinkedIn profile. No CV or cover letter is required. We look forward to receiving your application! 

Questions?

Contact Talent Acquisition Manager linda.stuve@mynewsdesk.com