Marketing Manager
Horizon Farm CreditAbout the role
Who we are:
Farm Credit Bank of Texas is a $38.9 billion wholesale bank that has been financing agriculture and rural America for over 100 years. Headquartered in Austin, Texas, we provide funding and services to rural lending associations in five states, and we are active in the nation’s capital markets.
While you may not be familiar with our name, Farm Credit Bank of Texas plays a critical role in supporting the businesses that make it possible for America to maintain access to an affordable and safe food supply, an industry which is one of the most innovative and evolving of our time. And while you help us deliver on our mission, we deliver on our commitment to you as a valued employee by providing competitive compensation, generous health and wellness benefits packages and an attractive hybrid workplace located along the bluffs of the Colorado River just minutes west of downtown Austin.
We seek out top talent in their fields, whether it be technology, finance, accounting, credit, human resources, or other administrative functions, and welcome you to join us in our mission to feed the world.
Position Description:
We’re looking for a creative, organized, and hands-on Marketing Manager to help drive marketing initiatives across corporate branding, digital marketing, internal communications, and content development. This role is essential to telling the story of Farm Credit Bank of Texas “FCBT” – both as a wholesale funding bank and as a provider of innovative banking technology and software solutions. You'll play a key role in shaping how our brand shows up across internal and external channels.
Day-to Day-Duties and Responsibilities:
Brand & Visual Storytelling
- Uphold and evolve FCBT’s brand standards to ensure a consistent, credible, and engaging presence across all platforms.
- Help translate complex ideas, financial or technical, into clear, compelling visual stories that connect with our audiences.
- Partner with internal teams to design and maintain intranet pages that are useful, well-structured, and visually aligned with brand guidelines.
Content Development & Digital Marketing
- Write and edit engaging content across formats: email campaigns, brochures, intranet articles, presentations, video scripts, and web copy.
- Support internal and external campaigns with tailored messaging that reflects FCBT’s dual role as a financial institution and tech enabler.
- Contribute to social media efforts with copywriting, visuals, or light campaign planning support.
- Work with the team to ensure strong digital execution – this includes email communications, website updates, and digital content coordination.
Design Collaboration
- Collaborate with internal creative teams or outside agencies to develop branded materials, presentation templates, and UI/UX visuals.
- Review creative assets to ensure visual consistency and adherence to brand standards.
- Bring a strong eye for design – especially in how data and content are structured and presented.
Project Management & Campaign Execution
- Coordinate marketing projects from idea to delivery, as well as support project management of others in the team – ensuring timelines, expectations, and messaging remain aligned across stakeholders.
- Work cross-functionally with business, IT, and communication teams to gather input, manage reviews, and deliver final assets.
- Be both a self-starter and a team player – comfortable taking ownership, but open to feedback and direction.
(Nice to Have) Product Marketing Support
- Occasionally support marketing for internal software tools and platforms with positioning, benefit statements, and light competitive analysis.
- Partner with product leads to distill product features into business-relevant value stories.
What You Bring to the Team:
Our ideal candidate lives within a commutable distance from our office and appreciates the value of the hybrid work design.
It’s an important role that covers many skills. This position requires:
- Bachelor’s degree in Marketing, Communications, Design, Business, or related field – or equivalent experience.
- 5+ years of experience in brand, digita
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