Lifecycle Marketing Specialist

The Lifecycle Marketing Specialist will play a pivotal role in the execution of consumer-facing messaging strategy. Using outbound systems, harnessing automation tools, and insightful analytics, the role will implement evidence-based decision-making. The primary objective of the position is to build multi-channel campaigns and journeys, segment audiences effectively, and report data to enhance our overall marketing strategy. Orchestrating end-to-end lifecycle communications throughout the user journey will be central to success.

The anticipated base pay range for this position is between 75k and 85k annually. Individual base pay may vary within that range depending on job-related knowledge, skills, experience, relevant education, department equity, training, geography, and local wage and hours laws.

Responsibilities

• Work with Director, Lifecycle Marketing to implement a comprehensive marketing strategy to support each market’s core print and digital products across acquisition, engagement, and retention efforts.
• Daily execution of marketing campaigns & journeys including set up, upkeep and ongoing optimization of email marketing (copywriting, coding and designing); creating/segmenting lists; scheduling, setting up A/B tests, QA, and reporting.
• Devise and execute A/B tests, create and manage testing/optimization roadmaps, record results, and advise on improvements. 
• Implement defined business requirements for marketing automation campaigns/journeys.
• Collaborate with other areas of marketing, consumer revenue, creative, news and technology teams to ensure best practices are followed across the user lifecycle.
• Work with audience segmentation and review communications calendar to ensure audiences are not messaged above the limits set by the Centralized Marketing Team.
• Maintain the performance and health of marketing channels with regard to audience segmentation, personalization, list hygiene, and deliverability.
• Monitor industry best practices. Integrate best practices to ensure optimal email results, improved deliverability, and compliance around permission-based marketing, privacy, and spam regulation (CAN/SPAM/CCPA).

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES

• Must have working knowledge (1+ years) and experience with Braze and liquid logic. Braze-certified preferred. 
• Understanding of CRM best practices, behavioral triggers, consumer attributes and how they influence decision paths within the customer journey
• Understanding of event-based data models (APIs, webhooks) and how it relates to marketing automation.
• Experience designing and implementing A/B and multivariate tests.
• Experience copywriting, designing, and creating email templates in Braze.
• Sufficient knowledge of HTML and CSS.
• Experience extracting, analyzing, and interpreting data from data warehouses and CDPs. 
• Excellent project management skills along with excellent verbal, interpersonal, and written communication skills within a fast-paced environment.
• Excellent team player; proven ability to apply innovative ideas and critical thinking to projects and the organization's opportunities, and able to work with various teams: creative, IT, analytics, etc.
• Able to anticipate needs, innovate and flourish in a high-volume, fast-paced environment
• Proficient with G-Suite.  

EDUCATION AND EXPERIENCE

• BA or BS Degree from a four-year college or university or equivalent combination of education and experience preferred 
• 1-3 years in a similar CRM / marketing role, including experience with email and lifecycle marketing;
  • Deep understanding of major marketing channels including social (Facebook, Instagram), messaging platforms, analytics tools (Tableau or Amplitude preferred) and lifecycle marketing.

Application Process:

To apply, please submit your resume and a cover letter detailing your experience and interest in this role.

About McClatchy:

Our impact is growing every day. 30 growing markets. Over 65 million monthly readers. 56 Pulitzer Prizes. A strong portfolio of dynamic partnerships and smart investments. Our award-winning journalism, digital reach, and commitment to innovative growth have never been stronger. 

As a member of the McClatchy family, you are part of a flexible, empowering, and exciting culture dedicated to creating a work/life balance and consistent opportunities for growth—a place where you have a voice and the ability to impact our future. It’s an exciting time to be here. Our company is experiencing the most transformative period in its history. We’re growing rapidly in the digital space and delivering award-winni