Senior Manager, Consumer Insights

Company Description

About Adtalem Global Education

Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.

Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

Visit Adtalem.com for more information, and follow on Twitter and LinkedIn.
 

Job Description

Opportunity at a Glance

***THIS IS AN IN-OFFICE OPPORTUNITY***

The Senior Manager, Consumer Insights will provide market research leadership, planning & execution, advanced analytics, and strategic business analysis supporting Adtalem Global Education (ATGE) institutions. Areas of research include student prospects, influencers, current students and alumni, as well as monitoring of the category and competition. This position brings the consumer perspective to assist in building marketing initiatives that create positive brand perceptions and increased consideration, while also assisting in program-related decision making.

Critical skills required for this position include: Project Management, Analytical Thinking, Creativity, Problem Solving, Flexibility, Prioritization, Teamwork, and Communication. This position reports to the Senior Director, Consumer Insights.

Responsibilities:

• • Provides expert insights and counsel to internal business partners across the enterprise, as well as to agency and consulting partners based on research findings and a solid understanding of both the consumer and the business. Topics include but are not limited to: brand strategy, positioning, consumer decision journeys, pricing, advertising and messaging/communications.
  • Synthesizes multiple sources of primary and secondary research to develop actionable recommendations which are aligned with company mission and objectives.
  • Acts as primary Consumer Insights contact for institution(s), developing and executing research plans and projects.
  • Translates business questions into research objectives and identifies the best research methodology and vendor to address the issue at hand.
  • Manages research vendors, directs analysis of research findings, and presents findings to audiences spanning junior to executive level.
  • With manager guidance, leads highly complex and advanced analytical studies, including consumer and market segmentation, driver analyses, conjoint/discrete choice, MaxDiff, attitude and usage studies, journey maps, messaging tests, ad tests, focus groups, and one-on-one interviews.
  • Provides input to team responsible for predictive quantitative modeling as needed in areas such as enrollment projections and media channel effectiveness.
  • Ensures research projects are delivered on time, with accuracy, and  within budget.
  • Manages multiple projects and priorities independently to support a range of internal and external clients.
  • Integrates research results into annual business and marketing planning processes.
  • Serves as a consumer advocate within the organization, ensuring consumer perspectives are considered in decision-making processes.
  • Stays on top of industry trends, new research methodologies, and emerging technologies. Drives innovation in research techniques and tools to enhance the timeliness, quality and impact of insights.
  • Manages freelance/contract resources and/or junior level direct report(s) as assigned.
  • Performs other duties as assigned.
  • Complies with all policies and standards.

Qualifications

• • Bachelor- or Master-level degree in Business, Marketing, or a related discipline such as Psychology, Sociology, or Economics.
  • 10 years in consumer marketing research or related areas, with direct experience with design and analysis of a wide range of qualitative and quantitative research projects.
  • Proven experience in designing and executing research studies that positively impact the business. Full ownership of research projects from start to finish.
  • Strong knowledge of quantitative research methods, statistics and qualitative best practices. Adept at study design, questionnaire developm