Customer Marketing Lead

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team

Our Campaigns team drives global strategies to engage prospects and customers and generate demand for our prioritized solutions. We are sales-aligned and partner closely with Product Marketing, Regional Marketing, Performance Marketing, Sales and others to bring full-funnel campaigns to life and optimize performance and business impact.

We are looking for a passionate team member with experience running campaigns globally at scale. This is a key role in Stripe’s campaigns team, and will contribute directly to Stripe’s growth. This is an opportunity for someone who doesn’t shy away from team collaboration and project management. The ideal candidate is adept at thinking both strategically and tactically to get things done.

What you’ll do

In this role you will help to define what “customer marketing” means at Stripe and shape the customer marketing program for impact and scale. Whether it’s identifying and developing content for customer stories, nurturing relationships with high-priority customers to execute on strategic co-marketing opportunities, or managing customer references to match them to the right opportunity - we’re looking for someone who doesn’t shy away from team collaboration and thinks both strategically and tactically to get things done. 

Responsibilities

•  Lead the global strategy for customer marketing campaigns and represent that strategy, plan, execution and performance with cross-functional partners and key stakeholders.
• Drive alignment with marketing and cross-functional partners across Product Marketing, Regional AMER, EMEA and APAC Marketing, Performance Marketing, Partner Marketing, Marketing Operations, Brand, Design, Sales, Comms, and external partners.
  
• Continually collect feedback from key partner teams to understand needs and refine campaign strategies for relevance and impact.
  
• Own campaign performance metrics and key business and revenue metrics across the sales funnel, including prospect acquisition and install base expansion.
  
• Own internal communications and reporting for your campaign(s), keeping key stakeholders informed throughout the planning and execution process, and partnering cross-functionally to build experiments that improve campaign performance
  
• Partner with our Product Marketing team to align messaging, content, and understand relevant solutions and uses cases that roll into each campaign
  
• Partner with the Design team to support the development of new, high-performing creative
  
• Track, measure, and communicate campaign results, continually optimizing for efficiency and scale, and seek to generate new global best practices through experimental efforts
  
• Manage contracts and agreements with partners, ensuring compliance and mutual satisfaction
  

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

• 10+ years relevant experience running high velocity and scaled marketing campaigns
• 3+ years relevant experience leading scaled marketing teams
• Experience building and executing global programs with global teams and a wide range of key stakeholders 
• Proven track record of defining and executing campaign strategies that deliver against funnel metrics and KPIs
• Deep understanding of brand and product marketing, CRM, marketing automation, performance marketing, and email marketing tactics and technology
• Varied background across marketing disciplines such as integrated marketing, campaigns, retention strategy, and performance marketing
• Superb organization and project management skills and the capacity to manage multiple complex projects at once; you’re a master juggler and don’t let it get the best of you
• Excellent analytical skills and the ability to craft actionable insights from complex data

Preferred qualifications

•  Understanding of self-serve / web-based marketing motions and funnels
  
• Understan