Senior ABM Manager

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

We are seeking a high-energy, results-oriented Senior ABM Manager (Account Based Marketing Manager) to take lead, manage and drive revenue growth through ABM tactics focused on upper mid-market and enterprise accounts. In this critical role, you will be responsible for developing and executing comprehensive multi-channel marketing programs that drive brand awareness, generate high-quality leads, and nurture segmented targets through the sales funnel - with several campaigns running at once. This role will work closely with the Director of ABM and GTM, the VP of Demand Generation, and crossfunctionally with sales leaders. You will create targeted full funnel campaigns from overall strategy creation to execution and reporting. This role will leverage a combination of paid media, email marketing/GTM, direct mail and event marketing strategies to achieve our lead generation and revenue objectives.

The ideal candidate is a data-driven marketer with a proven track record of driving results through ABM with experience in demand generation, growth experiments, and marketing tech.

What you'll be doing:

• Develop and execute Later’s ABM strategy for enterprise and upper-mid market accounts across 1:1, 1:few, and 1:many programs
• Partner with demand gen and sales leadership to align on ICP, account prioritization, and coverage strategy
• Ensure targets are aligned and routed with BDR and SD teams
• Launch integrated campaigns using a mix of outbound email, paid media, direct mail/gifting, webinars, and events
• Build customized content experiences tailored to buyer roles and industries (e.g. CPG, beauty, retail, QSR)
• Leverage platforms like Hockeystack and Salesforce to orchestrate and track engagement across the funnel
• Continuously optimize campaigns based on engagement signals, pipeline movement, and closed-won influence
• Report on ABM effectiveness, campaign ROI, and account progression using a structured dashboard and insights
• Evangelize ABM best practices across the marketing and sales organizations

Crossfunctional Execution:

• Have a deep understanding of Later: Understand Later’s target audiences, spearheading full-funnel paid media campaign strategies that attract and retain Later customers.
• Operate with an audience-oriented approach: Align campaigns with target audience, improving credibility, the user experience, interaction rate, and conversion rates.
• Have a view of the full funnel: Make strategy recommendations for content, creative, landing pages, and remarketing tactics in collaboration with web and creative team-pulling the pieces together to execute on your campaigns.
• Utilize technical skillset and leadership ability: Lead campaigns from the trenches, digging in with channel owners, then zooming back out to see how decisions impact the big picture and overarching company goals.
• Understand campaign performance, identify trends, and draw actionable insights: Utilize platform analytics, large datasets, and other tactic specific reporting. Summarize findings for team and executive leadership.
• Continuous testing and improvements: Apply insights from experiments