Sales Enablement Director
Pritchard Sports & Entertainment GroupAbout the role
Pritchard Industries, Inc. provides janitorial services, landscaping, HVAC, etc. to large buildings, corporate parks, college campuses, airports, etc. Our experience, green cleaning expertise, and our overall quality have helped us become one of the fastest-growing organizations in our industry in the nation. Be part of a rapidly growing company that is taking the next step in its development. Great culture, respectful staff and a supportive and encouraging leader makes this a great career opportunity to make an impact in growing businesses.
The Sales Enablement Director is the strategic glue between Sales, Marketing, and Operations, ensuring our sales team is armed with the processes, tools, and insights to sell more effectively and consistently. In this role, you’ll architect the programs, content, and technology that make every rep a top performer, while helping us uncover and leverage what makes our facility services valuable beyond just price.
Responsibilities:
- Build and maintain a library of high-impact sales assets: playbooks and email templates.
- Partner with Marketing and Operations to ensure content reflects our real-world value and differentiators in janitorial and engineering services.
- Equip the team with industry, product, and compliance knowledge to confidently engage prospects in complex buying environments.
- Design and facilitate training sessions for the sales team, focused on:
- Emerging trends and consumer concerns
- Market expansion strategies
- Case studies and real-world examples of problem-solving from within Pritchard and the broader industry.
- Optimize CRM workflows, reporting, and adoption.
- Evaluate and implement sales engagement platforms, automation tools, and analytics dashboards.
- Manage and optimize RFP subscription services (e.g., GovWin, Bid Prime, Government Contracts, RFP School Watch) to generate short-term, reactive pipeline opportunities that align with strategic targets.
- Track performance metrics (e.g., discovered, converted, submitted, won/lost) tied to each RFP source using CRM tools; analyze ROI and recommend platform additions or eliminations.
- Standardize sales processes to create consistency across the funnel.
- Ensure handoffs between Sales, Operations, and Account Management are seamless and client expectations are clear.
- Analyze win/loss patterns, buyer behaviors, and sales performance metrics.
- Conduct market and client research to identify trends, emerging needs, and new business opportunities.
- Gain deep understanding of Pritchard’s current book of business and site-specific data to inform enablement strategies and identify growth opportunities.
- Develop vertical market insights to highlight consumer priorities and enable differentiated messaging for the sales team.
- Work cross-functionally to identify where we deliver measurable value to existing clients beyond price.
- Translate those insights into sales narratives that win new business.
Qualifications
- 5+ years in sales enablement, sales operations, or B2B sales leadership (facility services or related industries preferred).
- Proven track record of developing and scaling sales enablement programs that drive measurable results.
- Strong understanding of CRM systems (Dynamics preferred) and sales engagement tools.
- Exceptional communication, facilitation, and storytelling skills.
- Analytical mindset with the ability to turn data into actionable strategies.
- Comfortable balancing big-picture strategy with hands-on execution.
COMPENSATION
- Competitive base salary + performance-based bonus
- Comprehensive health benefits package
- Paid vacation and holidays
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