Senior Manager, Media Activation - New Stream Media

Job Description:

As a Senior Manager, you will be responsible overseeing the strategy and delivery of work for the media planning, activation, and campaign management featuring multiple tactics inclusive of programmatic display, video, social, email, and more. You will develop and maintain comprehensive knowledge of client businesses and ensure all client media requirements are executed in a timely and accurate manner. You will align the right resources to meet the client needs and you will provide coaching and guidance to your direct reports and team.  You will work cross functionally with all teams to support and deliver against media, client, and company objectives.  You will report to the Associate Director of Media Activation. 

Responsibilities: 

• Lead the forecasting, media planning, and executional strategy for the retail media network. 

• Provide ongoing support to your team through regular feedback and weekly one-on-ones.  

• Maintain a deep understanding of client business goals and marketing objectives and translate them into digital objectives/strategies. 

• Remain abreast of the overall media marketplace and relevant opportunities for our clients. 

• Build internal/external client and stakeholder relationships. 

• Drive alignment across internal and client teams for establishing processes, ways of working, and cross-functional roles and responsibilities.  

• Identify challenges and process-related roadblocks, and proactively problem solve internally and with client. 

• Ensure that process documents are accurate and are kept current. 

• Act as an escalation point on planning and activation best practices, process, and campaign troubleshooting 

• Lead interviewing, hiring, training, and coaching of new team members. 

• Work on special projects as assigned. 

Qualifications 

• 5+ years in digital media planning, activation and/or campaign management  

• 2+ years of hands-on experience in programmatic DSPs (DV360, TTD, YouTube) and paid social platforms (Meta, Pinterest, TikTok) a plus