Senior Analytics Associate - Marketing

About Us

Barkbus is the nation's premier mobile dog grooming company. We are dog-loving creatives, operators, technologists, and entrepreneurs taking a Silicon Valley startup approach to disrupt and modernize the fragmented legacy pet grooming industry. Driven by our mission to deliver joy to pets and their people, we're proud to operate across California, Arizona, Colorado, Texas, Georgia, North Carolina, Florida, and Virginia. We’re the fastest-growing pet health & wellness startup in the country and would love you to join us in building the nation’s beloved pet brand.

Who We Are

We’re a collaborative, high-quality team of dog-lovers that solves problems with thoughtfulness, empathy, and speed. We have a big dream: to build a generational company that remakes the pet health & wellness industry nationally. We’re a fun, ambitious group that is working to build something new in pet care. We move with high velocity, collaborate closely, and deliver results faster than anyone in the market. We want your time at Barkbus to be the greatest time of your career. If you’re ready to build the future of pet care with high standards and speed, come on board. We need exceptional people to help us build something new in the world.

About This Role

We’re looking for a Senior Analytics Associate to join our growing team and make an immediate impact on our customer acquisition process. In this role, you’ll collaborate closely with our Marketing team to drive performance across key advertising platforms—including Google, Meta, Yelp, Nextdoor, and Thumbtack—and improve conversion throughout the customer journey.

You’ll have hands-on experience delivering cross-channel marketing analytics, reporting, and insights. In this role, you will dive into testing and experiments to plan or improve full-funnel marketing investments and campaigns. 

You will work closely with stakeholders across the GTM team to figure out the best way to track and improve Marketing performance. This is more than just providing data pulls - we are looking for someone thoughtful, scrappy, and creative. We expect you to become a true strategic partner to these teams by building strong working relationships and consistently asking questions to get to the heart of the issue at hand.

Role & Responsibilities:

• Develop a thoughtful attribution model to ensure we are allocating resources appropriately to our various lead gen sources.

• Work with Product, Web, and Growth Marketing teams to ensure proper set-up and optimization of campaigns towards key events using Google Tag Manager, GA4, and ad platforms. Tie anonymous events to our customers to enable tracking of the entire customer journey.

• Work with the Growth Marketing team to develop, refine, and optimize our programmatic budget adjustment strategy. Efficiently match our variable labor supply to the budgeting process, ensuring we get the right customers, in the right place, at the right time, at the right cost.

• Design and run A/B tests to improve the performance and efficiency of our advertising campaigns.

• Partner with our in-house Marketing and Product teams to identify analytical needs and design scalable data solutions that drive decision-making.

• Develop accurate models to forecast regional demand needs based on variable labor supply and make marketing budget adjustments accordingly.

• Conduct in-depth analyses to surface performance trends, key drivers, anomalies, and optimization opportunities across paid and organic marketing channels.

• Implement experiments to measure incrementality of ad campaigns and marketing efforts.

• Create and maintain robust dashboards and visualizations to help marketing team members and broader business stakeholders answer recurring questions and act on business insights.

• Develop SQL queries and perform ad hoc data analyses.

• Develop and maintain robust documentation and best practices while enforcing data quality standards and governance processes.

• Contribute to the continuous enhancement of the Analytics function across the organization, fostering a culture of data-driven decision-making and strategic insights.
  

Qualifications & Experience

• 3+ years in a marketing analytics role at an ad agency, ad tech company, or in-house marketing team.

• Experience driving paid media strategy, planning, and performance through first-party data analysis, decision frameworks, and learning agendas. Knowledge of statistical concepts, such as experimental design, hypothesis testing and regression.

• Experience with Google and Meta ad platforms and GA4.

• Experience w