Lead, External Content and Digital Influence

Position Overview

Help Shape the External Voice of a Global Leader in Biomanufacturing

At FUJIFILM Biotechnologies we are helping bring life-changing therapies to patients around the world.

As we continue to grow globally, we are looking for a digitally savvy and externally focused communications professional to help strengthen our global earned media presence, executive visibility, and social media engagement. This is a highly collaborative role at the intersection of media relations, social media, executive communications, storytelling, and corporate reputation. The Lead, External Content and Digital Influence will work closely with the Senior Director, Media Relations & External Stakeholder Engagement and the broader Corporate Affairs organization, you will help shape and amplify the company’s external voice across earned media, social platforms, and executive leadership communications.

 

We are looking for someone who understands that communications today is no longer just about channels — it is about influence, reputation, visibility, engagement, storytelling, and building meaningful connections with external audiences. This role combines strategic thinking with hands-on execution and is ideal for someone who thrives in a fast-moving global environment with close exposure to senior leadership and major company initiatives.

 

 

Company Overview

The work we do at FUJIFILM Biotechnologies has never been more important—and we are looking for talented candidates to join us. We are growing our locations, our capabilities, and our teams, and looking for passionate, mission-driven people like you who want to make a real difference in people’s lives. Join FUJIFILM Biotechnologies and help make the next vaccine, cure, or gene therapy in partnership with some of the most innovative biopharma companies across the globe. We are proud to cultivate a culture that will fuel your passion, energy, and drive - what we call Genki.  Fujifilm is globally headquartered in Tokyo with over 70,000 employees across four key business segments of healthcare, electronics, business innovation, and imaging. We are guided and united by our Group Purpose of “giving our world more smiles.” Visit: https://www.fujifilm.com/us/en/about/region/careers

Job Description

What You’ll Do

Media Relations & External Content

• Support and help drive proactive media relations activities across trade, business, regional, and mainstream media.
• Help develop external narratives, media pitches, press releases, media materials, and briefing documents.
• Support preparation of senior leaders for media interviews, presentations and external engagements.
• Monitor media trends, emerging issues, industry developments, and competitor positioning to help inform communications strategies and opportunities.
• Conduct crisis/issues media monitoring and communications activities, as needed.
• Coordinate closely with external agencies, media partners, and internal stakeholders across the organization.

 

Digital Channel Influence & Executive Visibility

• Drive global social content strategy across LinkedIn, YouTube, and emerging platforms.
• Develop engaging and differentiated content that strengthens thought leadership, recruitment, reputation, and brand visibility.
• Partner with senior leaders and subject matter experts to support executive positioning and leadership visibility initiatives.
• Help create scalable social media toolkits, guidance, and enablement materials for leaders and employees.
• Support social listening, community management, trend analysis, competitive benchmarking, and performance reporting to continuously optimize impact.
• Help manage paid and organic social campaigns aligned with strategic brand and business priorities.
• Support employee advocacy initiatives and help activate employees as authentic brand ambassadors.

 

Content, Campaigns & Corporate Storytelling

• Create compelling multi-format content including social posts, leadership communications, videos, campaigns, media materials, and storytelling assets.
• Partner closely with internal communications, site communications, HR, commercial teams, and subject matter experts to ensure strong alignment and amplification across channels and audiences.

Digital Innovation, Analytics & AI

• Use AI tools and emerging technologies to help modernize workflows, content creation, analytics, and effective communications.
• Track and analyze channel performance, media coverage, audience engagement, and campaign effectiveness to help optimize communications activities.

 

What We’re Looking For