Senior Global Events Marketing Manager

We are

At Synechron, we believe in the power of digital to transform businesses for the better. Our global consulting firm combines creativity and innovative technology to deliver industry-leading digital solutions. Synechron’s progressive technologies and optimization strategies span end-to-end Artificial Intelligence, Consulting, Digital, Cloud & DevOps, Data, and Software Engineering, servicing an array of noteworthy financial services and technology firms. Through research and development initiatives in our FinLabs we develop solutions for modernization, from Artificial Intelligence and Blockchain to Data Science models, Digital Underwriting, mobile-first applications and more. Over the last 20+ years, our company has been honored with multiple employer awards, recognizing our commitment to our talented teams. With top clients to boast about, Synechron has a global workforce of 16,850+, and has 60 offices in 20 countries within key global markets.

Our challenge

The Senior Global Events Marketing Manager is responsible for developing and executing a world-class events strategy that drives brand awareness, generates pipeline, and deepens client and prospect engagement. Reporting to the Head of Marketing, this role leads the full lifecycle of events — from strategy and planning through to delivery and post-event measurement — across owned, sponsored, and partner events globally.

Additional Information*

The base salary for this position will vary based on geography and other factors. In accordance with law, the base salary for this role if filled within Charlotte, NC is $130k - $150k/year & benefits (see below).

The Role

Responsibilities:

• Events Strategy & Planning
• Develop and own the annual events marketing calendar, aligned to business objectives, campaigns, and go-to-market priorities.
• Define event formats, target audiences, and success metrics for owned events, third-party sponsorships, and partner activations.
• Manage the events budget with rigorous tracking, forecasting, and ROI reporting.
• Partner with Sales, Product, and Executive leadership to shape event narratives and priorities.
• Event Execution & Operations
• Lead end-to-end planning and delivery of flagship owned events including conferences, roundtables, webinars, and executive dinners.
• Manage venue selection, vendor negotiations, contract management, and logistics for in-person and hybrid events.
• Oversee event technology platforms (registration, virtual event tools, CRM integrations) to ensure seamless attendee experiences.
• Build and manage detailed run-of-show documents, staffing plans, and on-site coordination.
• Marketing & Audience Development
• Design integrated pre- and post-event marketing programs across email, social, paid, and partner channels to drive registration and engagement.
• Collaborate with content and design teams to develop compelling event branding, collateral, and digital assets.
• Build targeted attendee acquisition strategies to ensure the right audience mix at each event.
• Develop post-event nurture journeys in partnership with Demand Generation to convert attendees into pipeline.
• Measurement & Reporting
• Define KPIs for each event type and provide timely post-event reports covering attendance, engagement, pipeline influence, and ROI.
• Maintain dashboards and reporting frameworks to track events performance against targets.
• Use data and attendee feedback to continuously improve event quality and format.
• Team Leadership
• Manage, mentor, and develop a team of events coordinators and specialists.
• Set clear objectives, provide ongoing feedback, and support career development.
• Work cross-functionally with Marketing, Sales, PR, and Executive teams to align on event goals and deliverables.

Requirements:

• 7+ years of events marketing experience, with at least 3 years in a senior or team lead capacity.
• Proven track record of planning and executing large-scale B2B events (conferences, summits, executive forums).
• Strong project management skills with the ability to manage multiple events simultaneously under tight deadlines.
• Experience managing six-figure events budgets.
• Proficiency with event management platforms
• Excellent stakeholder managemen