Jobs and Careers

Senior Field Marketing Specialist

United Statesfull_timeVerifiedPosted 19 Dec 2025

💰 $100,000/yr($85,000/yr – $100,000/yr)

About the role

Job Summary

The Senior Field Marketing Specialist plays a pivotal role in orchestrating high-energy, game-changing events that ignite qualified pipelines and foster deep, lasting relationships with key target accounts. This dynamic role is at the heart of driving strategic event initiatives, from high-impact tradeshows and partner meetings to innovative webinars, ensuring every event leaves a tangible mark on the business and aligns perfectly with the company’s brand vision.

The Senior Field Marketing Specialist collaborates seamlessly with cross-functional teams—Sales, Brand, Growth, and Marketing Operations—to craft and execute integrated, performance-driven event programs that bridge awareness and revenue, delivering measurable, high-ROI outcomes that power business growth.

Base pay range: $85,000 - $100,000 (based on relevant experience).

Essential Duties & Responsibilities

Event Planning & Execution

Plan and execute a portfolio of field, partner, and virtual events that align with go-to-market priorities and target account lists.
Oversee all event logistics, timelines, vendors, and onsite coordination (booth design, collateral, shipping, staffing, lead capture).
Develop event plans and post-event reporting for trade shows, conferences, and hosted events.
Partner with Sales to define attendee goals, devise pre-event activities (when applicable), and post-event follow-up expectations.
Coordinate webinar programming in partnership with third-parties, Product Marketing, and Demand Gen teams.

Demand Generation & Pipeline Alignment

Ensure all events contribute to measurable demand outcomes — lead generation, pipeline acceleration, and account engagement.
Collaborate with the Demand Gen Manager to integrate events into campaign calendars and ABM plays.
Support pre- and post-event campaigns (email, paid media, landing pages, social) to maximize attendance and follow-up conversions.
Track and report key event metrics including registrations, leads captured, pipeline influenced, and ROI.

Vendor & Budget Management

Maintain relationships with external event vendors, agencies, and platforms.
Process contracts and track event spend according to budget, ensuring accuracy in forecasting and invoicing.
Participate in contract negotiations and formalization for event participation, sponsorships, and services within approved budget limits.

Cross-Functional Collaboration

Demand Generation & ABM: Integrates events into broader campaign strategy and post-event nurture.
Sales: Coordinates pre- and post-event engagement to drive account activation.
Brand & Integrated Marketing: Ensures creative assets, messaging, and booth design meet brand standards.
Growth & Digital: Partners on event promotion through paid, organic, and retargeting channels.
Marketing Operations: Collaborates on data capture, attribution, and reporting dashboards.

Minimum Requirements

3+ years of experience in event marketing, field marketing, or demand generation.
Proven success facilitating trade shows, partner events, and webinars that drive measurable pipeline.
Strong project management and vendor negotiation skills.
Experience collaborating with Sales and Marketing teams to align events with revenue goals.
Familiarity with CRM and MAP systems (Salesforce, Marketo, or HubSpot) for lead capture and reporti