Creative Director, Copy - Experiential

Who We Are:

160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property and brands.

 The Role and What You’ll Do:  

Creative Directors here lead by example. They plant the seed for internal team culture and inspire those under them to write, draw, build, collab, geek out on tech and go even bigger. They also get their hands dirty to ensure ideas get across the finish line. 

As a creative lead, you have a passion for the latest in digital and a deep understanding of traditional brand building and experiential campaigns. You get excited by not just making great work but by making great work that actually works.  You are strategic in all you do solving real client problems with every big idea. 

You’re a master storyteller that can teach others how to perfect a script, build a manifesto, get clients amped with a single PR headline or immersed in the narration of an experiential build. You have a way with words and are insightful with every line. 

You lead in the creation of breakthrough cross-channel campaigns that help clients make their dent in culture and get our agency talked about.  You’re a little obsessed with everything. Sports? Into it. Music? All about it. Fresh tech? Already experimenting with it.  

You are a creative chameleon that can flex across a variety of platforms including developing social, digital, OOH, experiential, influencer, PR and traditional. You can lead a brainstorm, develop a campaign and advocate for the team in client presentations and within agency walls. You sway clients in a room and on a Zoom. 

You’re not just whip smart, you’re fast. You work well in a time crunch and work even better when challenged to do something entirely new. You enjoy selling ideas in as much as making them. 

You sweat the details, no matter the medium. You care about the craft and about the people around you. You’re accountable, organized and a true collaborator across every discipline.  

• Self-starter who goes above and beyond, and consistently seeks new ways to elevate the agency’s creative product 

• Able to deliver concise and clear feedback to assigned creative teams  

• Strong interest in innovation, purpose work and creating across cultural verticals like sports, music, culinary etc. 

• Ability to lead concept and copy alongside an art direction lead or flex to the other side when needed. 

• Deliver outstanding creative and results, working collaboratively within a cross-disciplinary team and environment (Creative teammates, strategists, media planners, PR leads and account team) to ensure creative work is on-brand, works hard and stands out amongst the rest 

• Ability to lead creative teams to big ideas and craft a compelling brand narrative uniting all other disciplines in a single deck. 

• Ensure consistency and efficacy of creative 

• Concept creative from brief to end product with the ability to self-manage multiple projects and tight timelines 

• Work within the client’s establ