Director, Planning

Company Description

iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Sonos, Cox, LG, Hilton, Levi’s, Budweiser, Microsoft, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.

Job Description

Reporting to the VP, Global Head of Planning, the Director, Integrated Planning's role is managerial, but also one of agency leadership. The role of the Director, Integrated Planning is to lead the relationship with Brand Management and partner agencies – the main sources of business problem/opportunities for which communication planning ideas can be solutions. You will demonstrate the ability to design and guide programs (not just strategies) that improve sales performance of the brand. You will be directly responsible for the holistic communication plan and design aspects for the assigned accounts. The Director also provides strategic direction for assigned accounts and should understand all aspects of their client's business and the technology/competitive landscape.

The Director may own a planning group and their responsibility may extend from complete oversight of assigned clients, to staff management and development. You will set the working style for the group and is responsible for the integrated planning work and operations for assigned accounts across multiple media channels. The Director, Integrated Planning cultivates client media relationships at all levels. They are also active in the media community – sitting on panels and other public opportunities.

Responsibilities:

Integrated Planning:

• Manage complete digital business (including performance and branding) throughout the entire strategic and planning process
• Accountable for all communication and media deliverables; maintain status report as demonstration of this and for client and internal management effectiveness
• Translate strategy statement into ideas and actions; expand communications planning influence beyond Context Strategies and communications plans into orchestrated marketing tactics that meet shared goals using agreed to marketing and communications strategies
• Create communications plan (appropriate channels, suitable mix) based on all info available (sales, MMM, METT, and publicly available info) – not just receptivity data
• Oversee strategic implementation and measurement/optimization of communication plans; create projects that are important to each brand's marketing and learning plans and be the point-person on strategic and broader implementation questions (use management strength of team to implement media plan specifics)
• Earn shared leadership role with creative agency in holistic brand management and marketing planning process, including new product development, positioning concepts, segmentation, marketing planning, creative execution, message distribution, measurement, and optimization
• Work with internal & external teams to ensure that strategic themes and communications plans are implemented faithfully; provide important leadership in helping others on the team understand how strategies and plans impact sales and ensure output is in synch with goals
• Build and sustain client relationships-attending client meetings and maintaining regular contact; contact frequency, depth of understanding of client business and effectiveness in selling recommendations are typically related especially in first 12 months on account
• Partner and support Strategy Director
• Collaborate with Group Director, Integrated Planning in creating and negotiating yearly client contracts and supplemental proposals and manage account profitability

Client & Internal Relationships:

• Build trusting collaborative relationships with clients of all levels
• Maintain senior client relationships
• Manage expectations of clients and deliverables
• Represent our client's point of view when reviewing work, use this perspective when providing feedback to team and presenting to client, focused on doing the best work for our client's business
• Invest time to investigate opportunities for providing better Client support

Strategic Thinking & Leadership:

• Demonstrate a knowledge of client brands, brands equity, consumer definition and motivations
• Develop specific, measurable client goals
• Develop strategies by media discipline
• Respond when presented with issues
• Seek lasting solutio