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Humana’s The Hive is looking for a Senior Copywriter to join the team! The Hive is Humana's in-house agency, a creative collective built exclusively to support the business and the brand. We are responsible for creative content development across all media and enterprise brand identity management for a diverse portfolio of Humana brands. Our core purpose is to create compelling brand expression and cohesive consumer experiences that enhance brand perception, build trust, and influence choice.

The Senior Copywriter role is a critical conceptual thinker and leader within the Hive’s agile pod operating model. They are responsible for the development of strategic creative for member marketing campaigns across Medicare and Medicaid member communications, including preventive care, clinical programs, plan benefits and more. The Senior Copywriter will focus on individual growth as well as team coaching within the copywriting function, and assists in managing the brand voice and verbal expression across the Humana brand. The Senior Copywriter uses creative writing expertise, business and brand insights, and analysis of moderately complex situations or data to recommend creative and strategic solutions for print, digital and environmental applications.

 

Key Role Functions

• Strengthen consumer perception and corporate reputation by ensuring consistent, accurate use of the brand identity across all internal and external communications

• Collaborate with agency team to develop creative briefs, provides art direction to the team and external agency partners, and present strategic concepts to internal marketing partners

• Translate business and brand objectives into creative strategy for brand identity systems and integrated marketing campaigns

• Ensure brand consistency, campaign continuity, and creative quality within assigned agile pod as well as adjacent lines of business

• Develops creative content for all media including print, digital, social, video, and environmental applications

• Accountable for the creative development process from concept through final implementation

• Foster a collaborative creative culture and provide constructive critique that elevates outcomes

• Negotiate daily creative priorities and ensure the right resources are aligned to projects

• Proactively communicate progress against budget and schedule requirements.

• Advise on relevant industry trends and establish creative development best practices

**This is a nationwide remote position, however, if you are located in Louisville, KY, this will be a hybrid role with a minimum in-office requirement of 1-2 days per week.

To be successful in this role, you are a strategic writer with proven ability to write original copy for marketing campaigns and oversee all aspects of translating brand voice and managing the verbal identity across a broad portfolio. You must be able to lead people and process to build dynamic brand identity systems and deliver exceptional creative that enhances brand value. Ultimately, you are a brand advisor and creative catalyst who will build a collaborative culture with the agency team, internal business and marketing partners, and external agencies.

Use your skills to make an impact
 

Required Qualifications

• Bachelor's degree in English, Communications, Advertising, or a related field of study

• An industry-competitive portfolio that demonstrates a strong mastery of developing strategic concepts and strong headline copy (Portfolio must be submitted with application to be considered. Include a maximum of 5 work samples which best demonstrate your skills)

• 5+ years of professional creative development experience in an agency environment

• Proficiency with industry standard design tools, including Adobe Creative Suite, Figma and Microsoft Office software

• Advanced conceptual and technical skills, and acute attention to detail

• Demonstrated ability to independently advance the creative development process, facilitate collaboration, and provide constructive critique

• Strong communication and presentation skills and ability to lead with influence at all lev