Director, GTM Strategy and Analytics

The Company: 

At impact.com our culture is our soul. We are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you!

impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, and Fanatics visit www.impact.com.

Your Role at impact.com:

As the Director of GTM Planning and Analytics, you'll spearhead a high-performing team, leveraging visionary leadership and mentorship to drive collaboration and innovation. You’ll play a key role in shaping and driving our go-to-market strategy and be responsible for developing and executing long-term GTM goals, optimizing sales operations for efficiency, and leveraging data analytics to inform strategic decision-making across the organization. You will collaborate closely with Sales, Channel Partnerships, Customer Success, and Marketing to ensure Impact achieves aggressive growth targets.

What You'll Do:

1. Leadership & Mentorship

• Visionary Leadership: Provide inspirational leadership to the Revenue Operations (RevOps) team, fostering a culture of collaboration, innovation, and accountability.
• Mentorship & Development: Mentor and coach RevOps team members to help them grow both professionally and personally, providing guidance on career development, skill enhancement, and goal achievement.
• Optimized Resource Allocation: Strategically allocate budget, manpower, and technology resources to empower the RevOps team in achieving its goals and objectives. Prioritize projects that drive substantial impact, ensuring alignment with organizational targets and objectives.
• Talent Acquisition: Lead efforts in recruiting top talent for the Revenue Operations team, ensuring a diverse and highly skilled workforce capable of driving success.
• Succession Planning: Develop and implement succession plans to ensure continuity and sustainability within the Revenue Operations team, identifying and grooming future leaders.
• Thought Leadership: Stay abreast of industry trends, best practices, and emerging technologies in revenue operations, sharing insights and knowledge with the team to drive innovation and continuous improvement.

      2. Strategic Go-To-Market Planning:

• Establishing Revenue Targets and Quotas: Collaborate with executive leadership to establish clear and achievable revenue targets aligned with the company's overall strategic goals. Additionally, work closely with sales leadership to set effective quotas for individual contributors and Sales Leaders, ensuring alignment between individual performance expectations and organizational revenue objectives.
• Allocating GTM Budgets: Work closely with Go-To-Market (GTM) teams to distribute annual budgets effectively, with a focus on maximizing efficiency and fostering growth.
• Cross-functional OKR Development: Collaborate with GTM departments to articulate and formalize bi-annual Objectives and Key Results (OKRs), fostering clear alignment of priorities while identifying and implementing opportunities for process optimization to enhanc