Specialist, Media Advertising

Company Description

The Advertising Media Specialist will be responsible for supporting the Sr. Manager with campaign management and execution of National and Local paid media campaigns while delivering efficiency and effectiveness. In this role, you will focus on campaign planning, execution and management working closely with the media agency. Additionally, this role works with internal advertising campaign managers to create and deliver campaigns that are consistent with our marketing priorities. 

Job Description

MEDIA STRATEGY & CAMPAIGN MANAGEMENT

Develop integrated media strategy for advertising campaigns working closely with agency partners (including: Media Strategy/Planning/Buying, Programmatic, Social, Search, OOH) to deliver insightful/effective/efficient plans that deliver on our objectives

Execute digital media plans for advertising campaigns working closely with the Digital Media Manager and campaign managers. Media touchpoints can include WebTV, Display, Social, and Search

Responsible for day to day campaign management including media optimizations, budget shifts, and performance monitoring

Work with internal Campaign Managers to ensure creative is built and delivered to spec for media plan execution

Work cross-functionally to ensure integration of Paid, Owned and Earned media

Support with development of measurement plans with media agency and internal teams – Consumer Insights and Data Science

Ensure agencies develop insightful, comprehensive post campaign analyses and learnings are applied to future campaigns as real-time as possible

BUDGET MANAGEMENT

Maintain day to day campaign media budgets ensuring consistency across Finance and internal media management platform

Ensure timely billing and reconciliation of media activities working closely with agency partners

DIGITAL MEDIA STEWARDSHIP

Ensure all digital media campaigns are executed in line with Red Bull requirements

Monitor media tracking and data flow across internal reporting systems

Implementation of Red Bull taxonomy across all digital channels

Implementation & QA of tracking pixels across associated campaign landing pages

Understand and leverage all data available to improve media targeting efficiency and effectiveness and ensure a consistent audience-centric approach

Identify the latest digital media trends, partners, and emerging technologies to continuously innovate and diversify media plans on an ongoing basis

MEDIA TRAINING AND EDUCATION

Help develop the in-team expertise across all emerging media channels as well as channel evolution based on changing consumer habits

Provide thought leadership and education to ensure internal Advertising and Brand teams are consistently at the forefront of the ever-evolving media landscape

Qualifications

2-4 years experience in Media/Advertising

Consumer or lifestyle brand advertising experience. Agency experience desirable

Robust understanding of all media channels with an emphasis on Digital

Ability to analyze and extract critical insights from data and leverage those insights to strengthen plans

Capability of juggling multiple projects and meeting strict/demanding deadlines

Autonomous, self-starter with a focus on results

Work collaboratively with Campaign managers and agency partners

Strong organization skills and attention to detail

Understands and lives the Red Bull culture and lifestyle

Additional Information

The base salary range for this position is $76,095 to $84,104 + cash incentives Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.