Senior Manager, Lifecycle Marketing (NYC)

Job Title: Senior Manager, Lifecycle Marketing

Location: New York

Company: BritBox International

Reporting to: Director, Lifecycle Marketing

Contract Type: Permanent

About Us

As part of BBC Studios’ Direct-to-Consumer (DTC) portfolio, BBC Select sits alongside BritBox, playing a key role in delivering premium content directly to audiences worldwide. The integration of BBC Select into the BritBox organisation presents a strong opportunity to leverage shared capabilities, insights, and expertise to accelerate growth and enhance the overall customer experience.

BBC Select is a documentary streaming service that has been successfully operating since February 2021. It has established itself as the third-largest documentary streaming service in the US. With plans to expand through original commissions, territorial premieres, and new distribution platforms, BBC Select continues to serve a highly engaged audience that values educational, high-quality content.

Welcome to BritBox, the ultimate streaming destination for British TV. We offer an unparalleled collection of thoughtfully curated entertainment—cleverly crafted and full of the charm, wit, and heart that define British storytelling.

Born from the BBC, our mission is to bring authentic British stories to audiences around the world. Since launching in 2017, we’ve expanded into seven markets including North America, Australia, and the Nordics. We are a small but mighty streamer that punches above our weight—available on every major platform and even featured among the bright lights of Times Square—and we’re just getting started.

If you’re passionate about entertainment, thrive in a fast-paced environment, and want to play a meaningful role in our growth journey, this is your opportunity to be part of a dynamic Direct-to-Consumer business within BBC Studios, bringing the very best of British TV to fans everywhere.

Job Purpose:

The Senior Manager, Lifecycle Marketing will lead the development and execution of highly engaging, audience-first lifecycle communications across our streaming businesses, specifically BritBox and BBC Select.

This role complements our data-driven lifecycle performance capability by bringing strong creative judgement, messaging excellence and CRM expertise to our subscriber communications.

The ideal candidate combines strategic campaign thinking with hands-on platform experience - comfortable developing messaging frameworks while also building, segmenting, QA’ing and launching campaigns within our CRM tools, including Blueshift, Hightouch and Recurly Engage.

Responsibilities

Lifecycle Strategy & Campaign Leadership

• Lead lifecycle campaign strategy across email, push and in-product marketing (including pre-roll and on-platform marketing placements)

• Own messaging and communications planning for major show launches, tentpole moments and new initiatives (e.g. podcasts, loyalty programs, product launches)

• Develop structured campaign frameworks that align audience, messaging, timing and channel strategy

• Establish lifecycle creative best practices across both BritBox and BBC Select

• Ensure campaigns are properly tracked, tagged and measured to enable performance optimisation

• Maintain high standards of QA, rendering testing and deliverability best practices

Segmentation, Personalisation & Optimisation

• Translate audience insights into persona-based and behavioural segmentation strategies that support engagement & loyalty outcomes

• Develop personalised messaging approaches that bring segmentation to life creatively

• Collaborate closely with the Senior Manager, Lifecycle Marketing (Performance) to align engagement and conversion initiatives

• Support A/B testing frameworks across subject lines, creative, audience segments and timing

• Continuously refine lifecycle automation to improve subscriber engagement and long-term value

Cross-Functional Collaboration & Team Development

• Partner with Creative, Product Marketing, Content and Growth teams to ensure cohesive messaging

• Collab with Growth, Media on creative and messaging alignment in retention paid media on syndicated platforms, as needed