Consumer Insights Manager

The Consumer Insights Manager is part of our Consumer Insights & Analytics team. The Consumer Insights Manager’s mission is to support marketing and consumer research initiatives along with business analytics across brands and marketing activities. They will be responsible for all phases of primary and/or tracking research, working with external research suppliers as needed, and analytics to inform strategic decision making. This individual will be a strategic partner in helping our brands leverage consumer insights and data-driven analysis to drive performance and brand preference.

Qualifications

"Education
Bachelor's Degree Business Administration, Business Analytics, Marketing, Finance, Mathematics/Statistics or related field. Pref
Work Experience
4-7 years 5+ years of experience in consumer research, marketing analytics, business intelligence, guest research. (Preferred candidates will have experience within the restaurant industry.) Pref
Skills and Abilities
Advanced Knowledge of Microsoft Excel and PowerPoint.
Experience managing quantitative research design and analysis.
Experience conducting a variety of quantitative analysis using consumer research, social listening, and syndicated behavioral data sources
Experience conducting a variety of quantitative analysis using consumer research, social listening, and syndicated behavioral data sources
Ability to analyze quantitative and qualitative data to identify patterns, opportunities and gaps, and integrate across disparate data sources.
Ability to quickly navigate ambiguity and large amounts of data.
Ability to communicate complex information and implications both verbally, in interactions with senior customer leaders, and in written presentations, utilizing ""storytelling techniques"" to communicate a clear, compelling, and cohesive story.
Organization skills with detail-oriented project management.
Attention to detail with a focus on quality.
Experience organizing, prioritizing, and managing multiple tasks and requests.
Ability to quickly build trust and partnerships across various stakeholder groups.
Ability to learn new software and/or web-based tools quickly.
"

Essential Functions

• Identify key business questions, drivers, and trends to inform decision making and planning (portfolio and brand level)
• Conduct strategic analysis across all areas of our business including LTOs/promotions, Market Testing, Marketing, Off Premise, Catering, etc.
• Partner proactively with brands and marketing leadership to better define consumer research needs/requirements, objectives and how research can/will influence strategic plans
• Manage all aspects of research projects, from recommending methodologies, identifying vendors, managing design and scope of research
• Regular engagement with brand marketing teams in order to ensure that research and analytics findings and insights are embedded in their business plans and strategies
• Develop analyses using internal and syndicated sources to provide insights and fact-based points of view on key business and strategic priorities and initiatives
• Gather market research and competitive intelligence through a variety of tools and resources
• Support leadership through ad-hoc requests

Job Summary

The Consumer Insights Manager is part of our Consumer Insights & Analytics team. The Consumer Insights Manager’s mission is to support marketing and consumer research initiatives along with business analytics across brands and marketing activities. They will be responsible for all phases of primary and/or tracking research, working with external research suppliers as needed, and analytics to inform strategic decision making. This individual will be a strategic partner in helping our brands leverage consumer insights and data-driven analysis to drive performance and brand preference.

Education

• Bachelor’s degree in business administration, business analytics, marketing or market research, or related field.

Work Experience

• 2+ years of experience in consumer and guest research within the restaurant industry, Preferred
• 2+ years of experience in business/marketing analytics, business intelligence or related field, within the restaurant industry, Preferred

Skills & Abilities

• Advanced Knowledge of Microsoft Excel and PowerPoint
• Experience in social listening, customer segmentation, pricing elasticity, brand positioning, share of wallet analyses, path to purchase, return on marketing spend, concept & copy testing, menu innovation
• Ability to communicate complex information and implications both verbally, in interactions with senior customer leade