Sr. Account Manager - Client Sales & Insights - Media Commercial

Sr. Manager, Media Commercial Solutions – Footwear & Apparel Account Manager  / L15

 

Let’s be unstoppable together!

 

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

 

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives.  We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work.  Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

 

Learn more at www.circana.com.

 

Our Critical Sales Skills

At the heart of our commercial success is a team of professionals who combine strategic insight, customer-centricity, and executional excellence. These skills represent the core capabilities required to drive value for our clients and sustainable growth for our business.

• Effectively Presents Solutions: Delivers tailored, compelling solutions that align with customer needs and drive action.
• Knows the Buying Influences: Identifies key decision-makers and understands their motivations and influence.
• Manages Buyer Indifference: Recognizes and explores customer hesitation to uncover new needs or opportunities.
• Understands Customer Needs: Operates as a recognized expert to articulate customer needs in the customer's business language and business context.
• Being Resilient: Bounces back from setbacks with composure and positivity; helps others stay productive during tough times.
• Manages Ambiguity: Stays focused and calm in uncertain situations; guides others through change.

What will you be doing?

We are looking for a dynamic Account Manager & Sales Lead to join our Media Commercial team, focused on building and growing our presence within the Softlines vertical – spanning apparel, footwear, and sports equipment. This is a unique hybrid role that blends the strategic relationship-building and revenue generation of a commercial leader with the deep client partnership and day-to-day product expertise of an account manager. You will be the dedicated resource for Softlines within our media business, responsible for establishing Circana as the trusted measurement and data partner of choice for this category. As the team and client base grow, this role will evolve – with the opportunity to shape the future structure of the Softlines pod and transition toward a more focused commercial leadership position.

 

Job Responsibilities

• Drive Client Growth: Identify and pursue opportunities to expand client relationships by aligning Circana’s data and software solutions with their strategic goals. Lead end-to-end sales processes including prospecting, needs assessment, solution development, negotiation, and closing.
• Collaborate Cross-Functionally to Win: Partner with Solutions, Mix Directors, Client Insights, and Analytics teams to design and deliver integrated measurement solutions – connecting the dots across media products to tell a cohesive story for Softlines clients.
• Build Strategic Relationships: Develop and maintain strong relationships with key stakeholders across client organizations, including decision-makers and influencers. 
• Utilize Sales Tools and Platforms: Leverage Circana’s proprietary platforms (e.g., Unify+, Liquid Data, Intelligence Suite) to support client engagements and solution delivery. 
• Achieve Revenue Targets: Meet or exceed individual and team sales goals through disciplined pipeline management and strategic account planning. 
• Inform Product and Strategy: Serve as the voice of the Softlines market internally – sharing client fe