Associate Director, Connections Strategy (Loyalty)

Job Description

We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof. 

We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.

Strategy at Digitas is a multi-disciplinary team of Creative, Social, Experience and Connections Strategy experts, unified by a shared ambition to inspire ideas that move people.

To further accelerate this ambition, we are looking for an outstanding Associate Director, Connections Strategy – someone who champions a modern approach to connected brand experiences; who understands consumer behavior and context, and architects and orchestrates strategic communications to define how brands connect to people in a digital world

Our Connections Strategy team ultimately defines how a brand comes to life across the paid, owned and earned ecosystem – where and how it acts – providing a vision and guiding system for how brands will most effectively connect with consumers through integrated and innovative campaigns.

Sound like you? Read on.

What you’ll do:  

As Associate Director, Connections Strategy focusing on CRM, your marketing, martech and CRM expertise will be essential to supporting and inspiring strategic direction for client engagements.

Demonstrating an intimate understanding of how consumers interact with channels and technology, you’ll focus on effectively solving clients' business challenges and inspiring connected creativity through an orchestrated system of paid, owned and earned touchpoints.

Day-to-day, your role will include:

• Analyzing and illuminating how consumers interact with devices, content and media through research and rigorous data analysis
• Developing stories based on the motivation behind those behaviors to reveal what value a brand needs to provide to move people
• Mapping consumer experience journeys to identify high-impact moments for brands to connect
• Identifying opportunities to leverage data and marketing technology stack to improve CRM strategies and tactics
• Assessing CRM maturity and opportunities for improving lifetime value
• Designing orchestrated systems of brand communications, partnering with media planners and creative teams to bring modern media architectures to life
• Building trusted client relationships, keeping them apprised of competitive activity, cultural shifts and consumer trends
• Forming collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary
• Maintaining and evolving Connections team artifacts, demonstrating a consistent and repeatable approach to Connections Strategy outputs

Qualifications

This exciting and important role requires strong work experience (5-9 years), including a track record of impactful work and professional ingenuity – which means you are:

• A digitally-savvy marketer with a depth of knowledge in digital strategy and/or multi-channel planning, and an unstoppable drive to bring the best work to life
• A CRM expert who understands how data and technology enable personalization at scale
• Expertise in CRM platforms, Salesforce Marketing Cloud specifically
• Time spent developing and implementing strategies specifically in owned channels (email, SMS, app, website, social)
• A strong analytical thinker with exceptional research dexterity, including deep experience with media-centric tools such as Comscore, MRI, Google Analytics and a creative approach to data exploration
• A trend-watcher who is forever curious about digital behavior and cultural shifts, with a talent for translating opportunities into smart, persuasive points of view 
• An engaging storyteller who brings a presentation to life in an articulate, straightforward and compelling way
• An up-and-coming leader and team manager with a demonstrated ability to coach and develop talent, inspire and drive change and rally varied groups to collaborate effectively 
• An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.