Sr. Director, Strategic Alliance & Channel Program Manager

Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

Learn more about our culture and how we make our employees happier through The Sprinklr Way.

Job Description
 

Key Responsibilities:

Program Development & Strategy

• Develop and execute a comprehensive partner program strategy that aligns with company objectives, including recruitment, onboarding, enablement, and growth initiatives.
• Define the structure, benefits, and requirements for different partner tiers, ensuring a clear, compelling value proposition.
• Work closely with the SVP of Alliances and Channels to establish program goals, KPIs, and reporting metrics to track partner success and program ROI.

Partner Experience Management

• Lead the end-to-end partner experience, identifying key touchpoints and ensuring that partners have a seamless, consistent, and positive interaction with our SaaS platform.
• Collaborate with cross-functional teams (Sales, Marketing, Customer Success, and Product) to enhance partner touchpoints, optimize processes, and address partner needs.
• Develop partner feedback mechanisms and regularly assess satisfaction levels to identify areas for improvement and implement solutions.

Enablement & Training

• Design and lead partner enablement initiatives, including training programs, certification pathways, and resource hubs, to empower partners with the knowledge and tools needed for success.
• Collaborate with Product, Sales, and Marketing teams to develop content and resources that support partner growth and engagement.

Performance Monitoring & Reporting

• Establish and track program metrics, including partner recruitment, retention, satisfaction, and revenue generation.
• Present regular updates to the executive team, providing insights into partner ecosystem health, program ROI, and key strategic recommendations.

Cross-Functional Collaboration

• Act as a key liaison between partners and internal teams, advocating for partner needs and aligning programs with company objectives.
• Work closely with Product, Engineering, and Customer Success to ensure that partners receive timely and relevant product updates, feature releases, and customer support.

Team Leadership & Development

• Lead and develop a team focused on partner experience and programs, fostering a high-performance culture and promoting growth opportunities for team members.
• Ensure clear communication of goals, deliverables, and expectations within the team and across the company.

Qualifications:

• Bachelor’s degree in Business, Marketing, or related field; MBA or equivalent advanced degree preferred.
• 10+ years of experience in partner program management, channel development, or partner experience roles, preferably within a SaaS or technology company.
• Proven track record of designing and scaling partner programs with a focus on delivering high-value, revenue-generating partnerships.
• Strong understanding of SaaS partner ecosystems and various partner types (e.g., ISVs, system integrators, VARs).
• Exceptional leadership, communication, and relationship-building skills, with experience managing cross-functional teams.
• Data-driven mindset with a strong focus on metrics, analytics, and ROI.
• Ability to thrive in a fast-paced, high-growth environment with a strategic yet hands-on approach.

Why You'll Love Sprinklr:

We're committed to creating a culture where you feel like you belong, are happier today than you were yesterday, and your contributions matter. At Sprinklr, we passionately, genuinely care. For full-time employees, we provide a range of comprehensive health plans, leading well-being programs, and financial protection for you and your family through a range of global and localized plans throughout the world.

For more information on Sprinklr Benefits around the world, head to https://sprinklrbenefits.com/