Sr. Manager Marketing-Core Portfolio (Total Cake) - Remote

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Dawn Foods is a global leader in bakery manufacturing and ingredients distribution. As the partner of choice for inspiring bakery success, we help customers grow their business through meaningful partnerships, research-driven insights and innovations, and products and expertise they can depend on. As a family-owned company, our commitments to our people, products, customers, and corporate values, are all part of our recipe for success.

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Why work for Dawn Foods?

 

PEOPLE.    PRODUCTS.   CUSTOMERS.

 

Why should you apply? We invest in you!

• Industry-leading health insurance on Day 1!
• Competitive Pay
• 401(K) + company match
• 10 Paid Company Holidays
• 3 weeks PTO (pro-rated)
• Professional training
• Family-owned business over 100 years in service
• An opportunity for career advancement, working as part of an empowering workforce.

 

Job Purpose and Overview

The Sr. Manager - Marketing – Core Product Portfolio (Total Cake) role is responsible for developing and executing category strategies that deliver on customer & consumer needs and drives growth against Dawn’s strategic plan. This role supports the North American business unit across all channels.

 

This is a remote opportunity with travel up to 10%. The preferred time zone for this candidate would be Eastern (EST) or Central (CST)

 

What will you do as a Sr. Manager Marketing- Core Portfolio (Total Cake) at Dawn Foods? 

• Category Strategy: Develop multi-year strategic category growth plans and tactics that support Dawn North America’s overall channel/business strategies and help achieve long-term growth and sales & profit goals.
• Portfolio Management:
  • Responsible for ongoing business review and strategy.
  • Become the subject matter expert on assigned category, market, and products.
  • Monitor business performance- identify actions needed- and implement action plan on key metrics.
  • Partner with Innovation team to drive multi-year innovation pipeline.
  • Lead cross-functional teams to execute key projects. Key partners include Finance, R&D, Market Research, Commercial Marketing, Communications, Supply Chain, Operations, and Sales.
  • Research and track market and competitive trends to remain abreast of category developments.
• Internal & External Customer Relationships: Partner with Channel/Regional Marketing & Sales and Insights to ensure product portfolio supports overall channel/customer plans and to ensure product initiatives will achieve commercial plans.  Opportunity for presentations and interactions with Senior Leadership, external customers and industry organizations related to portfolios/projects managed.
• Business Management:  Track, analyze and communicate business results (Dawn & competition) and take appropriate actions as needed.  Manage all aspects of product content and information for accuracy and completeness.
• Travel up to 10% required depending on location.
• Other duties as assigned.
• Demonstrate the “Dawn Values” of Team Dawn and support the Dawn Circle of Excellence

 

What Does It Take to be a Sr. Manager Marketing- Core Portfolio (Total Cake) at Dawn Foods?

Below are the minimum qualifications to be a fit for this job.  

• Bachelor’s degree in Marketing, Business, Communications, or related area of study required. Master’s degree or MBA preferred.
• 7+ years’ experience in marketing; classically trained marketing experience with a food manufacturer strongly preferred; experience in product innovation and with B2B (and B2B2C) with manufacturing customers preferred.
• Demonstrated commercial success across multiple channels, categories, and geographies in a team environment.
• Strong strategic ability – comfort in white space; ability to connect disparate data points and information to establish a clear path.
• Demonstrated success developing and commercializing new products.
• Strong project management skills and experience leading cross-functional teams to deliver results.
• Relationship-building skills to partner with and influence leaders, external partners, customers, and work in a matrixed environment; can quickly and effectively shift approach and tactics based on audience.
• Strong analytic and critical thinking skills; Creative problem-solving and collaboration skills; ability to navigate ambiguity and fast-changing environments quickly and effectively.
• Ability to translate consumer, customer, market, and competitive insights into meaningful business opportunities; excellent communication skills & storytelling both verbal and written.
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