Director, Marketing

 

 

Job Summary

We are seeking an experienced and innovative Director of Marketing to lead our marketing team. The ideal candidate will have a proven track record of developing and implementing successful marketing strategies, driving brand growth, and enhancing customer engagement. As the Director of Marketing, you will be responsible for overseeing all marketing operations, including digital marketing, content creation, market research, and product marketing. You will work closely with cross-functional teams to ensure alignment with the company's overall business objectives and growth goals.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to achieve business objectives, including brand awareness, lead generation, customer acquisition, and retention.
• Oversee the creation and implementation of marketing campaigns across various channels, including digital, social media, email, and traditional media.
• Lead and mentor a team of marketing professionals, providing guidance, support, and development opportunities.
• Conduct market research and analyze trends to identify opportunities and challenges for the business.
• Collaborate with sales, product development, and other departments to ensure cohesive and effective marketing efforts.
• Manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
• Monitor and report on the performance of marketing campaigns and initiatives, using data-driven insights to refine and improve strategies.
• Develop and maintain relationships with external partners, agencies, and vendors.
• Ensure brand consistency and compliance with brand guidelines across all marketing materials and communications.
• Stay current with industry trends, emerging technologies, and best practices in marketing to keep the company at the forefront of innovation.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
• 7+ years of experience in marketing, with at least 3 years in a leadership role.
• Proven track record of driving business growth through designing, developing and implementing successful marketing strategies and campaigns
• Demonstrated success in developing and leading demand generation and generating qualified lead and opportunities that contributed to overall sales growth
• Strong understanding of digital marketing, SEO, SEM, social media, and content marketing.
• Experience in developing content management processes and account-based marketing strategies
• Excellent leadership and team management skills.
• Strong analytical and problem-solving abilities.
• Proficiency with marketing automation tools, CRM systems, and analytics platforms.

Verra Mobility Values

An ideal candidate for this role naturally works in alignment with the Verra Mobility Core Values:

• Own It. We focus on high performance and drive toward breakthrough outcomes. Our employees ensure accountability, optimize and align work, focus on the customer, and cultivate innovation.
• Do What’s Right. We champion integrity and good character. Our team members model ethical behavior, demonstrate good judgment and are courageous.
• Lead with Grace. We express humility and compassion, and we are authentic and candid. Our employees demonstrate self-awareness, care for others, instill trust, and communicate effectively.
• Win Together. We believe in growing and inspiring people together. We seek people who collaborate, value differences, think and act globally, foster an engaging work environment, and recognize and develop others.

With your explicit consent which you provided as part of the application process, we will retain candidate personal data solely for the business purpose for which it was collected. In no event will we retain such data more than two (2) years following the closure of the recruitment process relating to the role for which you applied or in the event other related job opportunities arise within the company. Verra Mobility Applicant Privacy Notice

Verra Mobility is an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.