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Senior Manager, Digital Content & Social Media (Artist Specific)

Roc Nation
New York City, United Statesfull_timeVerifiedPosted 14 Aug 2025
💰 $140,000/yr($125,000/yr$140,000/yr)

About the role

Job Summary:

Title: Senior Manager, Digital Content & Social Media (Artist Specific)

Reports to: Head of Digital (Artist Specific)

Location: Los Angeles or NYC - remote with travel required

Salary Range: $125,000 - $140,000 (commensurate with experience)

Job Summary

We are seeking a highly creative and strategic Senior Manager, Digital Content & Social Media to lead the creation, publishing, and optimization of content across all social and digital platforms for a Tier 1 global artist. This role blends hands-on short form content production with strategic channel oversight, ensuring every asset is engaging, on-brand, and aligned with broader marketing objectives.

The ideal candidate will have a proven ability to produce, publish, and manage content that resonates with a global fanbase, drives measurable results, and supports the artist’s creative vision.

Responsibilities

  • Develop and execute innovative content strategies across Instagram, TikTok, YouTube, Facebook, and emerging platforms for a Tier 1 artist with a global audience, ensuring alignment with brand and marketing goals

  • Capture, produce, and edit high-quality short-form video, photography, and graphic assets tailored to each platform

  • Own and maintain the content calendar, ensuring timely posting that aligns with campaign moments, audience engagement patterns, and the artist’s creative output

  • Write engaging, on-brand copy that connects with audiences and supports campaign objectives

  • Monitor analytics and platform trends to optimize performance, drive engagement, and guide audiences through the marketing funnel to deepen superfan relationships and increase consumption

  • Collaborate with internal teams and external partners to deliver content that supports launches, partnerships, and special initiatives

  • Ensure all content meets brand, quality, and platform-specific guidelines while protecting the integrity of the artist’s image

  • Represent the digital team at events, shoots, and other activations to capture and publish timely content

Qualifications

  • 5-8 years of experience in social media management and content creation for a high-profile talent, entertainment brand, or Tier 1 artist

  • Proven ability to create and publish content that maximizes engagement while aligning with marketing funnel objectives

  • Proficiency in video and photo editing software (Adobe Premiere Pro, Final Cut Pro, Photoshop, Lightroom)

  • Deep understanding of social media trends, algorithms, and platform best practices

  • Strong organizational skills and ability to manage multiple projects in fast-paced, high-stakes environments

  • Demonstrated success working in fast-paced, remote environments - equally effective operating independently with minimal oversight and collaborating seamlessly within a dispersed team

  • Excellent writing skills with the ability to adapt tone and voice to a premium, globally recognized brand

  • High level of professionalism and discretion when working with celebrity talent and partners

Preferred:

  • Experience with digital marketing in music, entertainment, or global brand contexts

  • Motion graphics skills (After Effects, Canva Pro, or equivalent)

  • Knowledge of DSP platforms, content merchandising, and international market adaptation

How to Apply

Please submit your resume - include a portfolio and/or links to recent work that demonstrate both creative and strategic capabilities in managing digital content for a Tier 1 artist or equivalent global brand. 

Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by the employer for a visa.

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Company

Roc Nation

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