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Product Manager/Senior Product Manager

Rockbot
Remote - United States, United StatesRemotefull_timeVerifiedPosted 8 Oct 2025

About the role

As a Senior Product Manager, you will be responsible for the vision, strategy, and execution of Rockbot’s core display products, including digital signage and TV. You will oversee the entire product lifecycle, from software on media players to the content management system that helps thousands of brick-and-mortar businesses engage their customers with dynamic visual content.

A central part of this role is leading the development and expansion of the platform's display features, including integrating and managing media from diverse sources such as the Rockbot CMS, third-party partners, point-of-sale systems, and advertisers. You will gather requirements from customers, internal teams, and partners to drive the digital transformation of brick-and-mortar businesses. This role offers a unique opportunity to develop and execute the innovation roadmap for our display products, collaborate with and influence teams such as music and advertising, and shape the go-to-market strategy and implementation for a rapidly growing product line.

The Rockbot team helps businesses, brands, and places succeed by empowering them to deliver better customer experiences and build stronger connections through media in real-world spaces. We are technologists, music lovers, and content creators all focused on producing the most amazing customer experience possible - and we’re having a great time doing it!

You will:

  • Own the end-to-end product lifecycle for the Rockbot display platform, from hardware/player integrations and the content management system (CMS) to user-facing applications and APIs.
  • Define the product strategy and roadmap for a best-in-class digital signage platform, including requirements gathering, performance measurement, optimization, and innovation.
  • Conduct market research and competitor analysis to identify opportunities that inform product decisions.
  • Thoroughly analyze and deeply understand the customer journey related to content strategy across digital media touchpoints and in-store media display experiences.
  • Collaborate with UX/UI designers to create intuitive, robust, and scalable content management tools for our diverse customer base.
  • Lead the product integration of key content and data sources into customer-facing applications and experiences.
  • Maintain and prioritize the feature backlog, and coordinate releases for the signage and display platforms.
  • Troubleshoot all product and integration issues, owning them through to a successful resolution.
  • Establish performance KPIs and model the revenue of the Rockbot digital signage product, including new features, and monitor actual sales data to refine the model and analyze accordingly.

You have:

  • 7+ years of experience as a Product Manager with a demonstrable track record of launching and iterating on successful B2B SaaS products.
  • Strong understanding of product methodologies and the entire product development lifecycle, from ideation to launch and optimization.
  • Experience with products that involve a hardware/software component (e.g., IoT, connected devices, media players) is highly desirable.
  • Deep understanding of the Digital Signage/DOOH landscape and use cases, including retail media, menu boards, and wayfinding.
  • Proven experience working with and managing technical integrations in a commercial environment.
  • Experience with Content Management Systems (CMS), digital asset management platforms (DAMs), or digital signage platforms.
  • Ability to collaborate hand in hand with developers to build solutions and solve both business & design issues. Proficient with agile methodologies and using tools like JIRA and Slack to drive development tasks.
  • Strong analytical and problem-solving skills, with the ability to translate complex business needs into precise, actionable product requirements.
  • Very organized, with excellent attention to detail and a focus on delivering projects thoroughly.

About Rockbot: 

Rockbot is an omnichannel media platform committed to elevating customer and employee experiences while fostering stronger connections in real-world spaces. Rockbot addresses the challenges businesses face in media management with integrated solutions spanning music, TV, digital signage, and advertising. Its mission is to enrich on-premise experiences with media technology, where every interaction is elevated and memorable.

From independent local businesses to large national brands - across nearly every industry, including restaurants, bars, retailers, and more, Rockbot provides all the tools and licensed content businesses need.  Backed by leading investors including Google and Universal Music Group, Rockbot is the future of out-of-home media. For more information visit www.rockbot.com.

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Company

Rockbot

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