Marketing Director, Cordless - Shark Home

About Us 

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  

 

OVERVIEW

The Marketing function at SharkNinja is directly accountable for achieving a high rate of sale on all products, focusing on demand creation, sell-in and sell-through of the portfolio, both new products and base business. SharkNinja Marketers have a general manager mindset and the ability to collaborate and operate across functional boundaries. This is a highly cross functional role that partners with R&D, Engineering, Product, demand Planning, Creative, Media, Sales, and regional leads among others.

As the Marketing Director, you will be the category and brand steward helping to lead the development and execution of the product roadmap, global go-to-market strategies and drive consistent voice and message across all channels (e.g. Packaging, Advertising, PR, Social/Content Marketing and Web Properties, collateral, trade etc.) We are looking for highly creative, fast-moving marketers who understand the intersection of product, customer and consumer demand, and are experienced in building a global business in both established and emerging markets. 

 

RESPONSIBILITIES:

• Global Portfolio Strategy: Work cross functionally to define the right portfolio strategy and ensure product definition, cost and timelines allow us to fit within retailer reset windows and deliver on market share and margin targets.
• Be the Category Expert: understand price, positioning, purchase drivers and competitive landscape and market needs. Translate data into insights, connect the dots, and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale.
• Comms & Go-to-Market Strategy: Collaborate with Product Development, Marketing Communications, Creative and Marketing Services teams to develop and execute brand building communication strategies and go-to-market plans, including message development and execution for packaging, PR, in-store, displays, collateral and digital / social.
• Drive a Consumer First Mentality: Partner with Consumer Insights on identifying and validating key strategic questions on product positioning, messaging, pricing, etc. and make recommendations from outputs with cross-functional teams. Demonstrate thought leadership on emerging trends and consumer insights to strengthen communications.
• Retailer Sell-in: Communicate product value proposition to the sales team and partner with Category Management to deliver a compelling sell story – category & competitive insights, consumer insights, product sizzle, assortment and channel strategy, pricing and promo strategy.
• Post-Launch Evaluation: Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity. Support development and implementation of best practices and processes across all consumer touchpoints.

 

ATTRIBUTES & SKILLS:

• Strong communication skills and ability to make effective presentations to all levels of management
• Broad spectrum of marketing skills, defining strategies, building plans, and driving product launches
• Ability to connect the dots and think at a holistic and strategic level across the business
• Project Management and ability to manage several projects in parallel, navigating a complex cross-functional matrix.
• Influencing, conflict resolution, and creative problem solving.
• Ability to synthesize complex product features into compelling and desirable consumer benefits
• Comfortable working at a fast, iterative pace, and possess a “progress vs. perfection”
• Biased towards action, taking initiative, and rolling up your sleeves and get it done
• Managerial skills and comfortable managing and building teams.
• Comfortable mining and analyzing data and drawing conclusions.

 

REQUIREMENTS: