Coordinator, Digital Marketing (Remote & Temporary)

Summary

Digital Marketing Coordinator

 

The Digital Marketing Coordinator works closely with sales, merchandising, and advertising teams to build pay-per-click ad campaigns that drive sales on various e-commerce sites. This person plays an integral role in in providing support and performing research for accounts, as well as implementing paid search campaigns and optimizing for top performance.

 

This role requires a strong understanding of paid search and performance marketing to effectively drive day-to-day tactical execution of the campaigns and help exceed client expectations. To be successful in this position, an individual must be able to shift focus to different types of projects, a quick learner, proficient with Excel and be able to work productively with various team members under minimal supervision.

 

Job Will Remain Open Until Filled

Responsibilities

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

 

 

Position Summary The Digital Marketing Coordinator works closely with sales, merchandising, and advertising teams to build pay-per-click ad campaigns that drive sales on various e-commerce sites. This person plays an integral role in in providing support and performing research for accounts, as well as implementing paid search campaigns and optimizing for top performance.

 

This role requires a strong understanding of paid search and performance marketing to effectively drive day-to-day tactical execution of the campaigns and help exceed client expectations. To be successful in this position, an individual must be able to shift focus to different types of projects, a quick learner, proficient with Excel and be able to work productively with various team members under minimal supervision.

 

 

Essential Job Duties and Responsibilities Drive day-to-day tactical execution of campaigns based on client expectationso Build and optimize pay-per-click ad campaigns for Amazon and other e-commerce retailerso Monitor campaigns, budgets and performance for team memberso Perform bulk campaign setups and optimizations for team memberso Help maintain overall account tracker and ensure campaigns are pacing appropriately

Perform research for client strategies and new business opportunitieso Conduct research and determine appropriate keywords for campaignso Conduct competitive landscape analyses and determine areas of opportunityo Perform strategic research for clients and make suggestions for improvement

Gather data and help develop campaign reportso Perform regular downloads of data related to paid search performanceo Compile data into the appropriate format and upload to reporting toolso Analyze data and provide a list of suggestions for improvemento Provide suggestions for improvement in reporting based on overall trends across clients and changes in the landscape

 

 

Supervisory Responsibilities

Direct Reports- This position does not have supervisory responsibilities for direct reports

Indirect Reports- This position does not have guidance or mentoring responsibilities for indirect reports

 

 

Travel and/or Driving Requirements - Travel is not an essential duty and function of this job. Driving is an essential duty or function of this job. - Travel up to 5 %

 

 

Minimum Qualifications The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the jobEducation Level: (Required): Associate's Degree or equivalent experience(Preferred): Bachelor's Degree or equivalent experience

 

Field of Study/Area of Experience: 1-3 years of experience in Digital Marketing, eCommerce or related field, preferably in an Agency environment

 

Skills, Knowledge and Abilities

• Ability to work autonomously and demonstrate self-started qualities • Proven ability to manage multiple projects, drive hard to completion, and deliver effective results• Track record of building and maintaining customer/client relationships• Excellent written communication and verbal communication skills • Excellent analytical thinking and reasoning skills• Advanced computer skills, proven proficien