Senior Content Marketing Lead

<p><span><strong>Role Summary:</strong></span></p> <p><span>The <strong>Senior Content Marketing Lead</strong> will be responsible for developing and executing a comprehensive content marketing strategy that aligns with Cantor Fitzgerald Ireland’s business objectives. This includes creating high-quality, engaging content across multiple platforms to increase brand visibility, generate leads and foster deeper customer engagement. You will collaborate cross-functionally within the organisation and manage a diverse portfolio of content, ensuring all outputs reflect our brand values and resonate with our target audience.</span></p> <p> </p> <p><span><strong>Requirements:</strong></span></p> <ul> <li><span>Minimum of 5 years content marketing experience, ideally within the financial services sector.</span></li> <li>Proven ability to develop and implement successful content strategies that drive measurable results.</li> <li><span>Third level degree in Journalism, Marketing, Communications or related field.</span></li> <li><span>Experience with content management systems (e.g. WordPress), email marketing platforms, and social media management tools.</span></li> <li><span>Strong analytical skills with experience using performance tracking tools (e.g. Google Analytics, Google Tag Manager, SEMrush).</span></li> <li><span>Experience with video production and podcasting is a plus.</span></li> <li><span>Experience with paid content distribution (e.g. native advertising, sponsored content).</span></li> <li><span>Familiarity with basic design tools such as Canva or Adobe Creative Suite.</span></li> <li>Strong project management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment. </li> <li>Demonstrated ability to collaborate effectively with cross-functional teams and key stakeholders.</li> <li>Fluent in English with excellent communication, presentation, and interpersonal skills.</li> </ul> <p><span><strong>Responsibilities</strong></span></p> <ul> <li><span>Develop and execute a comprehensive content marketing strategy that supports business objectives, focusing on increasing brand awareness, generating leads and driving customer engagement.</span></li> <li><span>Oversee the creation of high-quality, engaging, and relevant content across various platforms including blog posts, white papers, case studies, infographics, videos, podcasts, and social media, ensuring all content is optimised for SEO.</span></li> <li><span>Manage an editorial calendar that supports key marketing initiatives, product launches and campaigns, ensuring timely delivery of content.</span></li> <li><span>Track and analyse content performance using tools like Google Analytics, Google Tag Manager, and SEMrush. Use data-driven insights to refine strategy and optimise KPIs such as organic traffic, engagement and conversions.</span></li> <li><span>Create thought leadership pieces that position Cantor Fitzgerald Ireland as an industry leader. Collaborate with subject matter experts to develop insightful articles, interviews and reports.</span></li> <li><span>Maximise content reach through comprehensive distribution strategies across owned, earned and paid media channels.</span></li> <li><span>Safeguard and elevate the company's brand identity through consistent messaging across all marketing channels. </span></li> </ul>