Director of Brand Marketing

Job Title:  Director of Brand Marketing

Location: US remote

Reporting to: CMO

Overview of Role:

The Director of Brand Marketing leads the development and execution of our global brand strategy across all channels and touchpoints. This role is responsible for building a cohesive brand identity that resonates with customers throughout their journey, enhances brand equity, and drives business growth. The Director will work collaboratively across all marketing functions to ensure brand consistency while adapting messaging to meet the unique needs of different customer segments and channels. 

Primary responsibilities:

• Develop and evolve the company's brand strategy, positioning, and messaging framework to support business objectives for Pens.com
• Lead brand campaigns and initiatives that build awareness, preference, and loyalty among target audiences
• Collaborate with Acquisition and Retention Marketing teams to ensure brand consistency across all customer touchpoints while optimizing for channel-specific requirements
• Partner with Creative to develop brand guidelines, assets, and campaigns that effectively communicate our value proposition
• Work with Marketing/Merchandising Operations to ensure accurate brand representation across all product categories and marketing materials
• Coordinate with Telesales teams to align verbal/email communication with overall brand messaging and ensure consistent customer experience
• Oversee brand health metrics and conduct regular research to measure brand awareness, perception, and competitive positioning
• Develop and manage the brand marketing budget to maximize impact and ROI
• Lead and mentor a team of brand marketing professionals, fostering creativity and strategic thinking

Required skills and knowledge:

• 10+ years of marketing experience with at least 5 years in brand management or brand marketing roles
• Proven track record of developing and implementing successful brand strategies in B2B and/or B2C environments
• Experience managing brands across multiple channels, including digital, direct mail, and sales-driven environments
• Strong understanding of promotional products industry or related fields preferred
• Excellent creative judgment and ability to evaluate creative concepts against brand standards
• Experience using research and analytics to inform brand strategy and measure brand performance
• Demonstrated ability to collaborate effectively with cross-functional teams and influence without direct authority
• Strong preference for candidates with promotional product industry experience.
• Outstanding communication and presentation skills
• Bachelor's degree in Marketing, Communications, or related field; MBA preferred

Our values

Customers-First: 

We are committed to delivering exceptional customer experiences, both internally and externally. By understanding and fulfilling customer needs, we create impactful solutions that leave a lasting impression.

Continuous Improvement: 

We believe in the power of growth and evolution. Through open communication and a culture of innovation, we continuously strive to enhance our business and adapt to changing landscapes.

Goal-Oriented: 

We set clear objectives, remain disciplined in execution, and hold ourselves accountable for achieving measurable goals. Our focus is on driving results and making meaningful progress.

Integrity: 

We prioritize ethics in everything we do, ensuring that our actions are grounded in integrity and responsibility towards our planet, products, and people.

Peo