Strategic Alliances Marketing Manager

Build something new with a world-class team.

At Genesys, we allow our employees to make their mark by entrusting them to make decisions and do what they’ve been hired to do: their very best. Your potential is waiting; why are you?

Genesys is looking for an experienced, dynamic, results-focused Strategic Alliances Marketing Manager, responsible for supporting marketing relationships with a select number of partners. This person will be responsible for helping to develop and support marketing programs that elevate our brand and drive demand to revenue with our most strategic partners.

This individual contributor role calls for experience in developing and executing joint marketing programs featuring a digital marketing mix, working within a cross-functional team to deliver programs and campaigns that support both business and growth GTM objectives and drive measurable results.

This role reports to the Head of AWS Strategic Alliances Marketing and will work with key stakeholders within the Genesys and AWS sales and marketing teams.

Key Responsibilities:

The primary responsibilities for this role include (but are not limited to):

Defining and executing integrated and strategic marketing programs from start to finish with AWS as part of the broader alliance business plan

• Identify and evaluate marketing opportunities that will support the joint sales goals. Build a joint marketing plan and budget.
• Develop and manage project plans to meet program timelines and objectives.
• Collaborate with marketing cross-functional team members internally and externally to create content, campaign materials, case studies, and other resources that can be used by region marketing teams to drive awareness and demand locally.  
• Keep AWS and Genesys sales and marketing teams up to date on key initiatives and program results.
• Represent the global partner marketing team on working calls internally and with AWS. Debrief marketing leaders on project status, key tasks, next steps, etc.
• Manage administrative tasks related to programs including program performance tracking and reporting, MDF funds tracking, etc.
• Drive and implement program improvements such as recommending new and creative tactics, and/or process changes.

Qualifications:

• Proven marketing skills with strong business acumen and passion for creating and driving integrated go-to-market programs informed by data and analysis;
• Business Analyst (BA) or Bachelor of Science (BS) in Marketing or related field; Master of Business Administration (MBA) preferred
• 8-10+ years’ experience in marketing with an emphasis in campaigns, industry, and/or partner marketing. Prior technology industry experience strongly preferred.
• Understanding of B2B marketing, account-based marketing, campaign journeys and content mapping required.
• Prior success deploying demand generation marketing programs with partners on time and on budget
• Experience with CRM, marketing automation, project management platforms

• Excellent organization, communication, and planning skills.  Prior experience with project management/collaboration software like Asana, Microsoft Teams.

• Proactive, self-motivated, and responsive to partners’ marketing needs

• Partners effectively with internal and external stakeholders

Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.  

$90,600.00 - $177,800.00

Benefits:

• Medical, Dental, and Vision Insurance. 

• Telehealth coverage

• Flexible work schedules and work from home opportunities

• Development and career growth opportunities

• Open Time Off in addition to 10 paid holidays

• 401(k) matching program

• Adoption Assistance

• Fertility treatments

More details about our company benefits can be found at the following link: https://mygenesysbenefits.com

If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service™ our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, a