Product Marketing Director - Caris Assure

At Caris, we understand that cancer is an ugly word—a word no one wants to hear, but one that connects us all. That’s why we’re not just transforming cancer care—we’re changing lives.

We introduced precision medicine to the world and built an industry around the idea that every patient deserves answers as unique as their DNA. Backed by cutting-edge molecular science and AI, we ask ourselves every day: “What would I do if this patient were my mom?” That question drives everything we do.

But our mission doesn’t stop with cancer. We're pushing the frontiers of medicine and leading a revolution in healthcare—driven by innovation, compassion, and purpose.

Join us in our mission to improve the human condition across multiple diseases. If you're passionate about meaningful work and want to be part of something bigger than yourself, Caris is where your impact begins.

Position Summary
The Director of Product Marketing, Caris Assure CGP/MRD will be the primary marketing leader and subject matter expert for the Caris Assure portfolio. This role will be responsible for developing and executing a comprehensive marketing strategy that drives brand differentiation and synergy across Caris’ products. This role requires a strategic thinker who can translate business goals into actionable marketing and content strategies, build product awareness, and drive messaging to key target audiences. This individual will lead commercial launch preparations, including creative development and content strategy, and will be accountable for successful launches, ongoing optimization, and assessment of results. This role reports to the VP of Marketing Product Commercialization.
 

This individual must be able to utilize vision, think strategically, and develop strategies for oncology key accounts in oncology centers of excellence while partnering with an industry leading team of strategic and commercial marketers. The ideal candidate will have a proven track record and success in oncology marketing with excellent presentation and communication skills.

Job Responsibilities

• Develop and own marketing strategy that aligns with business goals, including brand differentiation, market positioning and growth targets across Caris Assure portfolio.

• Create and maintain content strategy to engage with key target audiences to build product awareness and drive messaging.

• Inform product marketing strategy through comprehensive analysis: This involves gathering Voice of Customer (VOC) insights via continuous engagement, networking, and direct feedback; developing persona and audience understanding through research and stakeholder input; and performing in-depth market and competitor analyses to highlight differentiation.

• Prepare for commercial launch – finalize the creative idea and create content strategy to engage key target audiences; develop all launch collateral for multiple downstream channels.

• Partner with VP of Product Marketing Commercialization to develop long-term product roadmap and collaborate with product eco-system (product, sales, training, clinical, regulatory, and others) to achieve business goals and drive results.

• Collaborate across key stakeholders to enable holistic messaging, including upstream and downstream partners in R&D, Medical, Sales, Digital, etc. to achieve shared business goals including revenue and KPIs.

• Partner with sales to define overarching targeting, launch roll out prioritization, and lead sales training on materials, sales content, and playbooks.

Required Qualifications

• Bachelor’s degree in marketing, management, science, or related field required.

• 8+ years in oncology and biopharma marketing, including 5+ years as a leader of the product marketing function. Prior healthcare experience (in vitro diagnostic, pharmaceutical, oncology, etc.) a plus.

• Product Upstream Marketing for an oncologist/patient-facing physician audience in biotech, medical device, or similar industry required

• Must have experience: launching and supporting existing products, leading a product marketing team, owning and driving product and product portfolio marketing strategy and tactics, creating clinical marketing content.

• Experience managing agency relationships, priorities, and budgets.

• Experience working