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Regional Sales Manager

Snap-on
WI, United States, United Statesfull_timeVerifiedPosted 20 May 2025

About the role

Overview

Our Regional Sales Managers are responsible for maintaining and growing Snap-on Business Solutions (SBS) through a variety of consultation and sales activities directly to automotive dealerships (Original Equipment Manufacturer repair facilities) in assigned states. Field level project manager for all OEM projects. Long-term relationship development with OEM personnel and equipment suppliers, representatives, and distributors. Develop and implement short and long-term strategies to increase sales to the OEM dealerships. Annual sales $4-8 million.

 

Region covers AR, IA, KS, MN, MO, NE, ND, SD AND WI.

Responsibilities

  • Equipment sales liaison for Equipment Solutions (EQS) products. 
  • Maintain up-to-date knowledge of OEM needs, industry trends, competitive products, and current technology.
  • Communicate and work effectively with both internal and external sales channels to increase market share for EQS OEM programs.
  • Develop and implement new and expanded sales and marketing strategies to increase business.
  • Maintain an in-depth understanding of EQS products and applications.
  • Attend National and Regional OEM meetings and equipment shows as required.
  • Prepare and conduct OEM Regional presentations.
  • Ability to fulfill above average customer expectations
  • Establish and maintains a close working relationship with OEM customers so that they are aware of and reliant upon all of SBS capabilities and resources.
  • Educate, inform and enhance SBS image and perception to the assigned OEM account(s).
  • Anticipates customer needs and develop business proposals for new Essential Special Service Tools and Electronic Diagnostic Equipment in support of SBS growth goals.
  • Anticipates customer needs and develop business proposals for new  Equipment Program initiatives in support of SBS growth goals. 
  • Requirement - Proficient with Facility Action Projects by collaborating with OEM accounts and distributors to win new projects. This includes involvement with facility layout discussions with project teams (Design in Development-DID). 
  • Actively pursue (internal and external) equipment distributors, sales reps, and agencies to engage in long-term relationships. 
  • Use SBS customer retention management application to track customer sales progress.
  • Other miscellaneous duties as assigned.

Qualifications

  • Bachelor’s degree in a relevant field or equivalent experience.
  • 5-7 years sales experience in the automotive service tool and equipment industry.
  • Minimum of two years experience in sales management with direct reports in the automotive service industry.
  • Demonstrate ability to manage facility action projects that involves reading layouts and collaborating with other facilitators to manage a project. 
  • Complete understanding of all major categories of vehicle service equipment products.
  • Demonstrated ability to build strong business relationships with internal and external customers.
  • Successful experience achieving expected results working in a matrix organization. Past performance reflecting the ability to operate with only occasional supervision.
  • Ability to travel as necessary to meet objectives – up to 80% travel is required.
  • Strong written and verbal communication skills.
  • The following individual characteristics are particularly important; approachable, responsive, enthusiastic, adaptable, flexible.
  • PC skills relative to corporate and business unit applications and needs.

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Company

Snap-on

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