Parts Marketing Analyst

Job Title

Parts Marketing Analyst

Job Category

Marketing

Job Description

What starts with YOU, moves the world!

Hyster-Yale Materials Handling, Inc. (HYMH), a world-class manufacturer of industrial lift trucks, has an outstanding opportunity for an exceptional and talented Aftersales, Parts Marketing Analyst located in Greenville, NC.

In this role, you will play a key part in developing and managing HYMH’s parts and accessory business.  This position focuses on creating sales and marketing content to support the dealer and HYMH sales organizations, building supplier relationships, and overall making it easy to do business with HYMH’s Aftersales Programs.   

Who you are:

• Customer-Centric: You thrive on delivering exceptional service and fostering strong relationships with suppliers, customers, and cross-functional departments.
• Detail-Oriented Organizer: You organize and prioritize tasks that allow you to deliver exceptional customer support. 
• Proactive Problem-Solver: You are a forward-thinker who can identify challenges, offer solutions, and turn ideas into reality.
• Creative Storyteller: You have a talent for turning technical information into engaging and easy-to-understand content for diverse audiences.
• Effective Communicator: You possess strong communication skills (written, verbal, and presentation) and you can easily tailor messages for different audiences.
• Collaborative Team Player: You thrive in a collaborative environment and are skilled at working with cross-functional teams to achieve shared goals.
• Organized Project Manager: You are detail-oriented and can manage multiple projects, prioritize tasks, and meet deadlines.

What you will do:

• Sales Support: A major aspect of this position is to provide customer and sales support for HYMH sales teams and dealer network which will require you to be the subject matter expert on assigned suppliers and products.  You will be the first responder for dealers and internal customer requests.
• Design Sales Enablement Materials: You will develop product marketing strategies in the form of campaign development.  You will work closely with Aftersales Communications and eCommerce team to develop both wholesale and retail facing campaign assets and consult on selection of communications channel of these assets. You will provide the necessary marketing and sales support for the growth, conversion, or retention of the parts and accessories portfolio via traditional dealer sales channels as well as developing digital sales channels. 
• Results-Oriented Professional: You will support the Aftersales parts and accessories financial health by driving at determined sales and margin goals and utilize analytics to support understanding of competitive market space, price position, and assigned products health with the goal of increasing purchase and retention within the dealer organization.  As a functional member of the Aftersales team, you will play an integral role in uncovering individual dealer and customer obstacles in growing parts and accessories, and converting business through HYMH which includes training, analytics, and parts support opportunities.
• Drive Process Improvement: You will collaborate with cross-functional teams to identify gaps in the sales enablement process and recommend solutions to drive efficiencies and support sales goals.  You will create an atmosphere in which dealers and sales teams find it easy to do business with HYMH Aftersales.  You will furnish the sales and marketing teams with actionable intelligence that can be used for strategy development and decision-making.  The workload and activity level are high, and this position is required to find more efficient methods of accomplishing tasks.
• Supplier Relationship Development: You will support and manage supplier relationships by using sales opportunity data, effective probing, and relationship building skills to identify challenges in growing, converting, or retaining parts and accessories business.  You will help ensure suppliers are meeting the expectations of our dealer network and end users.  You will develop and maintain supplier information on the Dealer Portal and part attributes in Product Information Management (PIM) system for ingestion into eCommerce.

What you will need:

• Education: bachelor’s degree in busin