Sr. Manager, Membership Go To Market

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

The Senior Manager, Membership GTM will serve as the GoToMarket lead for Xfinity Membership, with primary responsibility for driving engagement through integrated, multichannel marketing execution. This role owns the holistic marketing strategy and activation plan across all channels and ensures consistent, compelling messaging throughout the customer lifecycle. The ideal candidate is a strong integrated marketing leader who can align brand, performance, and partner channels, manage complex calendars, and act as a central point of coordination across internal and external stakeholders. This role plays a critical part in ensuring Membership is consistently activated across the enterprise to enhance customer growth and retention.

Job Description

Core Responsibilities

• Serve as the GTM lead for Xfinity Membership, owning marketing strategy and execution across all channels to ensure cohesive messaging, positioning, and activation  
• Own calendarization of membership campaigns and marketing moments  
• Develop and lead initiatives to drive Membership awareness and ongoing engagement 
• Collaborate with product development, sales, marketing, and customer service teams to ensure cohesive and effective go-to-market plans, including impactful marketing/media integration. 
• Track and assess marketing performance across channels, using insights to refine messaging, cadence, and channel mix. 
• Identify opportunities to improve engagement and retention through testandlearn marketing approaches. 
• Partner with finance and analytics teams to support investment decisions and performance measurement. 
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Qualifications: 

• Bachelor's degree in Business, Marketing, or a related field 
• 7+ years of experience in marketing & sales, or related roles within the telecommunications industry. 
• Proven track record of managing successful customer growth and retention strategies. 
• Strong analytical skills with the ability to interpret market data and make data-driven decisions. 
• Excellent leadership and team management skills. 
• Exceptional communication and interpersonal skills, with the ability to influence and collaborate at all levels of the organization. 
• Strategic thinker with a proactive and innovative approach to problem-solving. 

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Customer Feedback, Marketing Campaigns, Marketing Goals,