Senior Manager, Marketing Specialty Business - Steritech

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We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet."

This role will be responsible for leadership in developing the strategy and delivering on marketing objectives to ensure the success of the Steritech business. The role will own the development and execution of marketing strategy for the business, and lead a team to oversee the tactical support of ongoing marketing initiatives and programs. Programs include integrated campaigns, webinars, trade shows, customer-facing events, brand strategy and programs; coordinating meetings, logistics and serving as a liaison for clients, agencies, associations and sponsorship functions.  

In this role, the individual will focus on the objectives of branding and awareness, lead generation, and client retention, building a cohesive messaging and market positioning strategy reflective of an industry leader, while consistently generating new high-quality marketing and sales leads. 

This role will be a key point of contact and leadership for the category for internal teams; creative, website and online functions, and cross-functional teams within sales, operations and the larger organization.

Key Performance Indicators 

• Delivery: Execution to agreed Hygiene, Wellness & Environment Strategy Plan

• Growth: Retention to targets

• People: Retention / Engagement / Enablement

• Market Success: Solution penetration / Commercial penetration

• Brand: Awareness / Consideration / Transition  

​Key Relationships

• North America leadership and colleagues

• Functional teams (eg. Finance, HR, IT, Marketing & Innovation, Legal & M&A etc)

• Key suppliers, partners and consultants

• Appropriate Government and regulatory agencies

• Relevant external trade and industry bodies

Principal Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Responsibilities and essential job functions include but are not limited to the following:

• Manage a team of Marketing professionals to lead in achieving department goals.

• Lead the development of annual Commercial marketing plans, including budget allocation, to ensure successful lead generation and positive measurable impact for the broader business.

• Establish and maintain effective working relationship with Steritech President, effectively recommending and guiding strategic marketing initiatives to drive and support the 5-year growth plan of the business

• Partner with third parties to conduct industry and market research. Effectively analyze this data to guide a brand position strategy, and partner with Steritech Sr. Leadership to execute.

• Partner with sales leadership to develop and promote value propositions across owned and paid digital channels, PR, and events, which are tailored to each target vertical

• Collaborate with the other business teams to develop and implement marketing and branding strategies for new and existing products, internally and externally.

• Develop and manage all lead generation initiatives and programs and report results. Define and implement a growth roadmap to optimize lead conversion funnels and engagement, reporting ROI on associated marketing activities.

• Oversee trade show and event strategy leveraging internal resources where available. Evaluate results and present findings and improvements to top management.

• Update customer email databases, working closely with the in-house data teams

• Develop and manage advertising programs and evaluate metrics to continuously improve advertising performance.

• Select, manage, develop relationships and evaluate vendors.

• Support the sales team by developing consistent, creative