Senior Lifecycle Marketing Specialist III

This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company.

OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.

At Columbia, we’re as passionate about the outdoors as you are. And while our gear is available worldwide, we’re proud to be based in the Pacific Northwest, where natural wonders are our playground. Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: 'It’s perfect. Now make it better.' We believe in relentless improvement, protecting the places we play, and empowering people to experience the outdoors to the fullest. And we believe in you.

ABOUT THE POSITION

The Senior Lifecycle Marketing Specialist III is a senior lifecycle orchestration expert responsible for architecting, executing, and optimizing sophisticated, multi‑channel automated journeys across email, SMS, push, and onsite/app personalization. You will translate business goals, data signals, and customer behaviors into enterprise‑grade journey strategies that drive measurable revenue and long‑term customer value.

This role requires deep technical proficiency in journey logic, real‑time decisioning, data‑driven segmentation, and cross‑system integrations. You will partner closely with CRM leadership, analytics, engineering, and platform partners to build scalable solutions that support both always‑on lifecycle programs and major brand/loyalty initiatives.

As a senior individual contributor, you will independently lead complex workstreams, influence strategy through insights, and serve as the subject‑matter expert for cross‑channel automation best practices.

HOW YOU’LL MAKE A DIFFERENCE

• Architect, build, and optimize complex, multi‑channel automated journeys, integrating email, SMS, push, onsite prompts, and app‑based triggers to deliver seamless customer experiences across the lifecycle.

• Develop advanced personalization and decisioning logic using real‑time behavioral, predictive, and transactional data to drive highly relevant, individualized customer interactions.

• Own the cross‑channel orchestration roadmap, defining requirements, sequencing dependencies, and partnering with CRM leadership to prioritize high‑impact initiatives.

• Lead technical requirements gathering, collaborating with analytics, engineering, and platform partners to ensure data availability, accurate signal routing, and system‑level integrity.

• Design and manage a rigorous testing agenda, including multi‑cell experiments, journey‑level testing, and channel interplay testing across email/SMS/push.

• Ensure quality and performance reliability, overseeing QA for logic mapping, trigger accuracy, personalization fields, cross‑channel timing, and system integrations.

• Analyze performance at both journey and channel levels and synthesize insights into strategic recommendations that improve revenue, retention, and customer LTV.

• Partner with Brand, Creative, Loyalty, and eComm teams to ensure automated programs dynamically support major campaigns, product stories, and customer milestones.

• Guide offshore production partners, defining reusable modules, templates, and workflow efficiencies that accelerate quality execution at scale.

• Mentor junior CRM teammates, elevating team knowledge in lifecycle strategy, logic building, QA standards, and cross‑channel thinking.

YOU ARE

• A lifecycle marketing expert with deep, hands‑on experience in cross‑channel automation, personalization frameworks, and multi‑signal orchestration.

• Comfortable operating at the intersection of strategy, data, and technical execution, with the ability to translate business needs into scalable journey architecture.

• Exceptionally detail‑oriented, with a strong instinct for troubleshooting, logic mapping, and system-level problem solving.

• A collaborative leader who can influence cross-functional teams, guide discussions with technical partners, and represent CRM’s automation strategy in high‑visibility initiatives.

• Curious, analytical, and relentlessly committed to elevating customer experience and performance.

YOU HAVE

• 5–7 years in lifecycle marketing, CRM automation, or cross‑channel orchestration in a retail/eCommerce environment.

• Demonstrated mastery of building complex, multi‑step, multi‑channel automated journeys that incorporate behavioral triggers, predictive scoring, and dynamic content.

• Advanced understan